Discover insights about finance, tech, and more with articles from our experts.


Keys to Compliance: Maintaining a Broad Set of Licenses


Pizza Party: Even’s Summer Soiree at Roberta’s!


As Consumers Become Increasingly Digital, Financial Advisors Must Follow Suit


What Does the Expanded Child Tax Credit Mean For Your Business?


Security Starts At The Top: How The CISO Evolved The C-Suite


How COVID-19 Has Impacted The Lending Ecosystem Moving Into Q4

How to Create Informative Data Dashboards for Fintech

Add Value To Your Content And Become A Content Marketing Superhero

Our New Normal - Even’s Transition to a Distributed Work Environment

What Does The Largest End-To-End Multi-Carrier All-Digital Online Life Insurance Flow Mean For Consumers?

The Importance of an Efficient Compliance Framework

Have You Noticed This Change In The Financial Advisory Sector?

Become a Cyber Security Champion

How to Find a Business or Personal Emergency Loan

Millennial Perspective: Changing How You Think About Money

6 Investing Tips 20-Somethings Should Know

P2P Lending: The Uber of the Financial Industry

Millennial Weddings: Everything You Need To Know

AltFi is Rebranding Personal Loans

Balance Transfers: The Credit-Card Debt-Elimination Method You Can't Afford to Overlook

RoboCop saved lives...Robo-Advisors save you money

Using a Personal Loan to Consolidate Credit Card Debt

Why You Should Care About Marketplace Lending

6 Tips For Maximizing Your Credit Card

Millennials in Debt

Interest Is A Budget’s Worst Enemy

These 4 Trends Are Changing The Way We Pay

7 Ways To Finance Home Improvement Jobs

5 Practical Gifts to Ask for On Your Registry

Finance’s ‘Quantum Leap’ moment? Altfi and cryptocurrency

Ditch the Stocks, Earn Better Returns as a Marketplace Lender

Coding Bootcamps

9 Ways To Increase Your Credit Score After College

How are Lady Liberty, Ireland, and Crowdfunding Connected?

Online Lending Under a Microscope

How Financially Prepared Are Millennials For The Future? Not very.

Low interest rate loans to fund your home improvements

Investment Trusts are the New Fashion Trend in Alternative Finance

The High Costs of Undergrad Tuition

When Life Hands You Lemons....Get A Loan.

Subprime loans and risky borrowers: A recipe for disaster

What The Heck Is "Marketplace Lending?"

Watch Out Credit, AltFi is Moving In.

Do Alternative Student Loans Default Less Frequently Than Their 'Old School' Counterparts?

Don't Derail your Wedding Budget

Wedding Day Splurges

The Funding Solution More Startups Are Turning To

Three Reasons to Pay Off Credit Card Debt Now!

Crowdfunding Your Wedding: It's Not As Crazy As It Sounds

Cutting Costs, Not Corners

9 Ways To Reduce Your Credit Card Debt As Painlessly As Possible

The Pros of Alt Lending

One Millennial’s Experience Getting a Marketplace Loan

10 Lifetime Events When Alternative Finance is a Better Option

Why Borrowing is Getting Easier for the Consumer



in consumer applications for financial services


consumer profiles generated

8 Million +

applicants routed monthly




Read all about it!

Haven Life’s All-Digital Life Insurance Application Experience Launches on Even Financial’s Leading Life Insurance Search Engine
Even features the industry’s largest multi-carrier, all-digital life insurance marketplace
New York, New York – August 16, 2021 – Even Financial (“Even”), the leading search, comparison, and recommendation engine for financial services, has announced the launch of Haven Term and Haven Simple on its life insurance marketplace platform. Leveraging machine learning and advanced data science, Even solves a significant pain point in financial services customer acquisition by seamlessly bridging financial institutions and channel partners via its industry-leading API and embeddable solutions.   With the addition of Haven Term and Haven Simple, Even has further expanded its extensive network of premium life insurance offerings, strengthening its position as the industry’s largest multi-carrier, all-digital life insurance marketplace. Haven Life, which offers Haven Term and Haven Simple, and is backed and wholly owned by Massachusetts Mutual Life Insurance Company (MassMutual), is known for its customer-centric approach and for its commitment to making life insurance more affordable and accessible. Haven Life’s term life insurance offerings will be available on Even properties and via its wholly owned subsidiary LeapLife.   “In these uncertain times, the majority of U.S. adults want the financial security of high-quality life insurance, but are often dissuaded by the complex application process and need to complete an in-person medical exam,” said Phill Rosen, Founder and CEO of Even Financial. “Haven Life’s groundbreaking, all-digital application experience brings tremendous accessibility and peace-of-mind to consumers. We’re thrilled to welcome them to the Even platform.”   The launch of Haven Term and Haven Simple on the Even platform enables consumers to get matched with medically underwritten term life insurance policies that they can apply for and, if approved, purchase instantly online. While most Haven Term applicants will need to take a medical exam, Haven Simple applicants do not. Haven Life’s offerings expand the variety of life insurance options already available to consumers through Even’s API.   “Haven Life is committed to meeting life insurance customers wherever they are — and often, it's where they are managing the rest of their financial life," said Wade Seward, Head of Distribution Strategy at Haven Life. "On the heels of introducing even more affordable pricing for the Haven Term product, our partnership with Even Financial allows us to marry that affordability with greater accessibility to offer comprehensive financial protection to shared clients with ease and efficiency.”    Even entered the life insurance industry in 2020 through its acquisition of LeapLife, a leading insurtech and licenced life insurance agency. Since that acquisition, Even has worked with its large network of channel partners to make the process of getting personalized life insurance fast, easy, and accessible for consumers. In addition to Haven Term and Haven Simple, products offered by leading insurance companies including Lincoln Financial Group, Pacific Life, and Mutual of Omaha are available through LeapLife, Even’s life insurance platform. Companies such as TransUnion and Lantern by SoFi rely on Even’s embedded finance marketplaces to power 100% digital personalized life insurance policy quotes for their customers, with live agent support.   Even has continued its rapid growth trajectory in 2021 by reaching over $3 billion in consumer credit issued through its API and expanding its platform to over 800 partners. Earlier this year, Even was named one of “America’s Best Startup Employers'' by Forbes for 2021 and placed in the Top 50 of the 2020 Deloitte Technology Fast 500, which recognizes the fastest growing tech companies in the world.   About Even Financial   Founded in 2014, Even Financial is a B2B fintech company that is transforming the way financial institutions find and connect with consumers. As the leading search, comparison, and recommendation engine for financial services, Even seamlessly bridges financial institutions (such as SoFi) and channel partners (such as TransUnion) via its simple yet robust API and embeddable solutions. Even turns any consumer touchpoint into a comprehensive financial services marketplace with full compliance and security at scale. The company is backed by leading financial services firms and VCs, including American Express Ventures, Canaan Partners, Citi Ventures, Fidelity’s F-Prime Capital, Greatpoint Ventures, Goldman Sachs, LendingClub, and MassMutual Ventures. Learn more at   About Haven Life Insurance Agency   Haven Life Insurance Agency, LLC (Haven Life) is re-thinking how people financially protect the ones they love. Haven Life is committed to delivering exceptional products, delightful purchasing experiences, and meaningful moments of service to the modern life insurance customer.

Haven Term is a Term Life Insurance Policy (ICC21 Haven Term in certain states, including NC) issued by C.M. Life Insurance Company (C.M. Life), Enfield, CT 06082. In New York (DTC-NY), and California (DTC-CA), and other states, it is issued by Massachusetts Mutual Life Insurance Company (MassMutual), Springfield, MA 01111-0001.    Policy and rider form numbers and features may vary by state and may not be available in all states. Haven Term is available through Haven Life Insurance Agency, LLC (Haven Life), whose agency license number in California is OK71922 and in Arkansas, 100139527. Both Haven Life and C.M. Life are wholly owned subsidiaries of MassMutual.   Please note that issuing the policy or paying its benefits depends on the applicant’s insurability, based on their answers to the health questions in the application, and their truthfulness.   MassMutual and its subsidiaries C.M. Life Insurance Company and MML Bay State Life Insurance Company are rated by A.M. Best Company as A++ (Superior; Top category of 15). The rating is as of June 1, 2021 and is subject to change. MassMutual has received different ratings from other rating agencies.   Media Contact    
Yahoo! Finance: Even Financial Reaches $3 Billion In Credit Issued Milestone
Even has surpassed a significant threshold in credit issued, having now facilitated over $3 billion in consumer credit as of July 2021. The milestone is significant in the financial services industry, as Even has also expanded its platform to over 800 partners.    Click below to read more at Yahoo! Finance.
PYMNTS: Even Launches Embedded Finance App on Salesforce
Now, financial advisors and other businesses will have a way to leverage Even’s platform for their clients. ‘Financial Products for Salesforce’ - Powered by Even, a plug-and-play app available on the Salesforce AppExchange, matches consumers with real-time, personalized financial product offers.   Click below to read more at