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Even Financial Named to The 2021 Deloitte Technology Fast 500™
Even Financial
Even Financial Named to The 2021 Deloitte Technology Fast 500™
Even Financial (“Even”), the leading search, comparison, and recommendation engine for financial services, announced today it has ranked 228th on the Deloitte Technology Fast 500™, marking two straight years on the prestigious industry list. Now in its 27th year, Deloitte’s Technology Fast 500 provides a ranking of the fastest-growing technology, media, telecommunications, life sciences and energy tech companies — both public and private — in North America. Technology Fast 500 award winners are selected based on percentage fiscal year revenue growth from 2017 to 2020.
Even Named a Benzinga Listmaker for Best API
BENZINGA
Even Named a Benzinga Listmaker for Best API
Even has once again been named a Benzinga Listmaker ― for Best API! To find out about all the Listmaker finalists and winners, click the link below.
MIT Sloan School of Management: What’s Next For Business-To-Business Platforms In 4 Markets
MIT
MIT Sloan School of Management: What’s Next For Business-To-Business Platforms In 4 Markets
There is continued growth in the B2B platform space, specifically in the financial services sector. Even Financial’s API platform goes beyond single-serve fintech and offers a wide range of integrations with financial service providers.   Click below to read more at MIT Sloan.
Even Proudly Supports the PenFed Foundation
PENFED
Even Proudly Supports the PenFed Foundation
On Monday, Sept. 13, 2021, the PenFed Foundation will host its 16th annual Military Heroes Golf Classic, at the Congressional Country Club in Bethesda, Maryland.   Even Financial, the leading search, comparison, and recommendation engine for financial services, is delighted to be a sponsor of the event in support of the PenFed Foundation.   The Captain’s Choice style golf outing will tee off at 8 a.m. and 1:30 p.m. The itinerary also includes lunch, dinner, and prizes to be raffled off. The all-day event will support the foundation’s mission to assist veterans struggling with financial uncertainty.    While tickets are no longer available to the event, those interested in contributing to the PenFed Foundation’s mission to assist veterans can donate by clicking here.
Haven Life’s All-Digital Life Insurance Application Experience Launches on Even Financial’s Leading Life Insurance Search Engine
HAVEN LIFE
Haven Life’s All-Digital Life Insurance Application Experience Launches on Even Financial’s Leading Life Insurance Search Engine
Even features the industry’s largest multi-carrier, all-digital life insurance marketplace
New York, New York – August 16, 2021 – Even Financial (“Even”), the leading search, comparison, and recommendation engine for financial services, has announced the launch of Haven Term and Haven Simple on its life insurance marketplace platform. Leveraging machine learning and advanced data science, Even solves a significant pain point in financial services customer acquisition by seamlessly bridging financial institutions and channel partners via its industry-leading API and embeddable solutions.   With the addition of Haven Term and Haven Simple, Even has further expanded its extensive network of premium life insurance offerings, strengthening its position as the industry’s largest multi-carrier, all-digital life insurance marketplace. Haven Life, which offers Haven Term and Haven Simple, and is backed and wholly owned by Massachusetts Mutual Life Insurance Company (MassMutual), is known for its customer-centric approach and for its commitment to making life insurance more affordable and accessible. Haven Life’s term life insurance offerings will be available on Even properties and via its wholly owned subsidiary LeapLife.   “In these uncertain times, the majority of U.S. adults want the financial security of high-quality life insurance, but are often dissuaded by the complex application process and need to complete an in-person medical exam,” said Phill Rosen, Founder and CEO of Even Financial. “Haven Life’s groundbreaking, all-digital application experience brings tremendous accessibility and peace-of-mind to consumers. We’re thrilled to welcome them to the Even platform.”   The launch of Haven Term and Haven Simple on the Even platform enables consumers to get matched with medically underwritten term life insurance policies that they can apply for and, if approved, purchase instantly online. While most Haven Term applicants will need to take a medical exam, Haven Simple applicants do not. Haven Life’s offerings expand the variety of life insurance options already available to consumers through Even’s API.   “Haven Life is committed to meeting life insurance customers wherever they are — and often, it's where they are managing the rest of their financial life," said Wade Seward, Head of Distribution Strategy at Haven Life. "On the heels of introducing even more affordable pricing for the Haven Term product, our partnership with Even Financial allows us to marry that affordability with greater accessibility to offer comprehensive financial protection to shared clients with ease and efficiency.”    Even entered the life insurance industry in 2020 through its acquisition of LeapLife, a leading insurtech and licenced life insurance agency. Since that acquisition, Even has worked with its large network of channel partners to make the process of getting personalized life insurance fast, easy, and accessible for consumers. In addition to Haven Term and Haven Simple, products offered by leading insurance companies including Lincoln Financial Group, Pacific Life, and Mutual of Omaha are available through LeapLife, Even’s life insurance platform. Companies such as TransUnion and Lantern by SoFi rely on Even’s embedded finance marketplaces to power 100% digital personalized life insurance policy quotes for their customers, with live agent support.   Even has continued its rapid growth trajectory in 2021 by reaching over $3 billion in consumer credit issued through its API and expanding its platform to over 800 partners. Earlier this year, Even was named one of “America’s Best Startup Employers'' by Forbes for 2021 and placed in the Top 50 of the 2020 Deloitte Technology Fast 500, which recognizes the fastest growing tech companies in the world.   About Even Financial   Founded in 2014, Even Financial is a B2B fintech company that is transforming the way financial institutions find and connect with consumers. As the leading search, comparison, and recommendation engine for financial services, Even seamlessly bridges financial institutions (such as SoFi) and channel partners (such as TransUnion) via its simple yet robust API and embeddable solutions. Even turns any consumer touchpoint into a comprehensive financial services marketplace with full compliance and security at scale. The company is backed by leading financial services firms and VCs, including American Express Ventures, Canaan Partners, Citi Ventures, Fidelity’s F-Prime Capital, Greatpoint Ventures, Goldman Sachs, LendingClub, and MassMutual Ventures. Learn more at www.evenfinancial.com.   About Haven Life Insurance Agency   Haven Life Insurance Agency, LLC (Haven Life) is re-thinking how people financially protect the ones they love. Haven Life is committed to delivering exceptional products, delightful purchasing experiences, and meaningful moments of service to the modern life insurance customer.

Haven Term is a Term Life Insurance Policy (ICC21 Haven Term in certain states, including NC) issued by C.M. Life Insurance Company (C.M. Life), Enfield, CT 06082. In New York (DTC-NY), and California (DTC-CA), and other states, it is issued by Massachusetts Mutual Life Insurance Company (MassMutual), Springfield, MA 01111-0001.    Policy and rider form numbers and features may vary by state and may not be available in all states. Haven Term is available through Haven Life Insurance Agency, LLC (Haven Life), whose agency license number in California is OK71922 and in Arkansas, 100139527. Both Haven Life and C.M. Life are wholly owned subsidiaries of MassMutual.   Please note that issuing the policy or paying its benefits depends on the applicant’s insurability, based on their answers to the health questions in the application, and their truthfulness.   MassMutual and its subsidiaries C.M. Life Insurance Company and MML Bay State Life Insurance Company are rated by A.M. Best Company as A++ (Superior; Top category of 15). The rating is as of June 1, 2021 and is subject to change. MassMutual has received different ratings from other rating agencies.   Media Contact media@evenfinancial.com    
Yahoo! Finance: Even Financial Reaches $3 Billion In Credit Issued Milestone
YAHOO! FINANCE
Yahoo! Finance: Even Financial Reaches $3 Billion In Credit Issued Milestone
Even has surpassed a significant threshold in credit issued, having now facilitated over $3 billion in consumer credit as of July 2021. The milestone is significant in the financial services industry, as Even has also expanded its platform to over 800 partners.    Click below to read more at Yahoo! Finance.
Even Financial Reaches $3 Billion In Credit Issued Milestone
EVEN
Even Financial Reaches $3 Billion In Credit Issued Milestone
Via its industry-leading API and embedded finance marketplaces, Even has now facilitated over $3B in consumer credit to 800+ network partners   New York, New York – July 19, 2021 – Even Financial (“Even”), the leading search, comparison, and recommendation engine for financial services, announced it has now facilitated over $3 billion in consumer credit, as of July 2021. Leveraging machine learning and advanced data science, Even solves a significant pain point in financial services customer acquisition by seamlessly bridging financial institutions and channel partners via its industry-leading API and embedded finance marketplaces.   Founded in 2014, Even Financial is a B2B fintech company that is evolving the way financial institutions interact with consumers. Enterprises and established channel partners such as SoFi and TransUnion rely on Even to power financial product offers for loans and other financial services including insurance, credit cards, and savings. Even surfaces financial product offers for millions of consumers each month, providing an optimal user experience, security, and product recommendations.    “Our goal is to transform the way financial institutions find and connect with customers, while ensuring that those consumers enjoy the superb user experience they deserve and expect,” said Phill Rosen, Founder and Chief Executive Officer of Even. “Hitting this key milestone in credit issued is a defining moment for our entire team and network of more than 800 partners.”   Even offers the largest network of premium, API-connected loan providers across products including unsecured personal loans, secured personal loans, line of credit, student loan refinancing, and auto loan refinancing. Leading financial institutions and fintechs such as LendingClub and SoFi partner with Even to reach qualified consumers searching for loans, benefiting from Even’s unparalleled network and native integrations. Underlying the strong momentum in its business model, Even has grown its network of loan providers by 67% since 2019.   The company has continued its rapid growth trajectory in 2021. In addition to facilitating over $3 billion in consumer credit issued, Even has expanded its platform to over 800 partners. Earlier this year, Even was named one of “America’s Best Startup Employers'' by Forbes for 2021 and placed in the Top 50 of the 2020 Deloitte Technology Fast 500, which recognizes the fastest growing tech companies in the world.   About Even Financial Founded in 2014, Even Financial is a B2B fintech company that is transforming the way financial institutions find and connect with consumers. As the leading search, comparison, and recommendation engine for financial services, Even seamlessly bridges financial institutions (such as SoFi) and channel partners (such as TransUnion) via its simple yet robust API and embeddable solutions. Even turns any consumer touchpoint into a comprehensive financial services marketplace with full compliance and security at scale. The company is backed by leading financial services firms and VCs, including American Express Ventures, Canaan Partners, Citi Ventures, Fidelity’s F-Prime Capital, Greatpoint Ventures, Goldman Sachs, LendingClub, and MassMutual Ventures. Learn more at www.evenfinancial.com.    Media Contact media@evenfinancial.com
Listen: Even CISO Mitch Zahler on the Season 2 Premier of CISO Insider Podcast
NIGHTFALL - CISO INSIDER
Listen: Even CISO Mitch Zahler on the Season 2 Premier of CISO Insider Podcast
Having witnessed the creation of the very first CISO (Chief Information Security Officer), Even’s Mitch Zahler knows a thing or two about security at the C-Suite. Listen to Mitch on the CISO Insider podcast for more about his career, and the challenges Even faces in protecting an ever-expanding security perimeter.    Click below to listen to full podcast: S2E1 - A Passion for Security with Mitch Zahler.
PERFORMLINE
PerformLine Names Progressive Leasing, Even Financial, and Acima as Winners of the 2021 Kraken Awards for Compliance
In recognition of his leadership throughout the organization and industry, Jordan Smith, Even’s VP of Governance, Risk & Compliance, has received the first-ever Compliance Powerhouse Award at the 2021 Kraken Awards, presented by PerformLine. The Kraken Awards celebrate the hard work, dedication, and collaboration of the most innovative and committed compliance leaders and teams.   Click below to read the full press release.
EVEN
Even Financial Partners with Figure to Add Blockchain-Enabled Personal Loan Products to its Financial Services Marketplace
New York, New York – June 2, 2021 – Even Financial (“Even”), the leading search, comparison, and recommendation engine for financial services, has announced a new partnership with Figure to launch the company’s personal loan products on the Even platform. Leveraging machine learning and advanced data science, Even solves a significant pain point in financial services acquisition by seamlessly bridging financial institutions and channel partners via its industry-leading API and embeddable solutions.   Figure is a fintech company that leverages AI, blockchain, and analytics to deliver innovative consumer financial products with speed and ease. Figure has dramatically decreased the time it takes for consumers to secure loans and has significantly reduced the costs associated with loan origination, servicing, financing, and capital markets execution. The company was founded in 2018 to unlock new access points for consumer credit products that can transform the financial lives of its customers. In addition to personal loans, it provides mortgage refinancing and home equity release solutions, including home equity lines of credit, home improvement loans, and home buy-lease back offerings for retirement.   Figure is an exciting, advanced provider that is driving transformational change in consumer credit,” said Phill Rosen, Founder and CEO of Even Financial. “We’re thrilled to welcome them to Even’s unparalleled network of loan products.”   Shwetabh Gautam, Director of Financial Institution Partnerships at Even added: “We continue to see a strong resurgence in the demand for lending products across the millions of consumers Even surfaces offers for each month. The addition of cutting-edge partners like Figure strengthens our ability to connect consumers with the loans best suited for their unique needs.”   Even offers the largest network of premium, API-connected loan providers. Enterprises and established publishers such as MoneyLion and TransUnion partner with Even to power financial product offers for loans and other financial services including insurance, credit cards, and savings. Within loans, Even continues to expand its vast offering, recently launching products for secured lending, line of credit, and auto refinancing.   The launch of Figure on the Even platform enables consumers to get matched with personal loans of up to $50,000. Figure offers a 100% online application that allows applicants to apply and see their rate in minutes and access funding in as few as two days.   “Phill and the team at Even share our vision of leveraging blockchain technology to make financial services simpler, faster, and personalized. Through the Even platform, we will be able to reach a broader and more diverse set of consumers seeking our innovative credit products,” said Brad Simmons, CMO of Figure.   Even has continued its rapid growth trajectory in 2021, facilitating over $3 billion in consumer credit issued through its API and expanding its platform to over 400 partners. Earlier this year, Even was named one of “America’s Best Startup Employers'' by Forbes for 2021 and placed in the Top 50 of the 2020 Deloitte Technology Fast 500, which recognizes the fastest growing tech companies in the world.   
About Even Financial Founded in 2014, Even Financial is a B2B fintech company that is transforming the way financial institutions find and connect with consumers. As the leading search, comparison, and recommendation engine for financial services, Even seamlessly bridges financial institutions (including American Express, Goldman Sachs, and SoFi) and channel partners (such as MoneyLion and TransUnion) via its simple yet robust API and embeddable solutions. Even turns any consumer touchpoint into a comprehensive financial services marketplace with full compliance and security at scale. The company is backed by leading financial services firms and VCs, including American Express Ventures, Canaan Partners, Citi Ventures, Fidelity’s F-Prime Capital, Greatpoint Ventures, Goldman Sachs, LendingClub, and MassMutual Ventures. Learn more at www.evenfinancial.com.  About Figure Figure is transforming the trillion dollar financial services industry using blockchain technology. In three short years, Figure has unveiled a series of fintech firsts using blockchain for loan origination, equity management, private fund services, banking, and payments sectors – bringing speed, efficiency, and savings to both consumers and institutions. The company was founded in 2018 by serial technology entrepreneur Mike Cagney, who also founded SoFi and built the company into a multi-billion dollar business under his leadership as CEO. Learn more at www.figure.com.   Media Contact media@evenfinancial.com
EVEN
Even Financial Achieves SOC 2 Type II Compliance
NEW YORK, NY – May 20, 2021 – Even Financial, the leading search, comparison, and recommendation engine for financial services, today announced that it has successfully completed a Service and Organization Control (SOC 2) Type II examination for its industry-leading API. The audit was conducted by Schneider Downs & Co. and confirms Even's information security practices, policies, procedures, and operations meet the SOC 2 standard for security, availability, and confidentiality.    “Even’s best-in-class privacy and data security go hand-in-hand with our ability to provide superior service to our financial institution and channel partners, as well as to our end users,” said Mitch Zahler, Chief Information Security Officer at Even. “Successfully completing our SOC 2 Type II certification reinforces our ongoing commitment to integrating the highest standard of security controls across the Even platform.”    Developed by the American Institute of CPAs, the SOC 2 audit and certification requires companies to establish and adhere to strict information security policies and procedures, which can include the security, availability, confidentiality, processing integrity, and privacy of user data. Independent audits against a common standard, such as SOC 2, ensure that Even’s partners know it meets this standard to securely manage and protect their data.   The Even API and platform solve significant, long-standing pain points in financial services acquisition by seamlessly connecting supply and demand. Even has continued its rapid growth trajectory in 2021, surpassing over $3 billion in credit issued through its API and expanding its platform to over 400 partners including LendingClub, SoFi, and TransUnion. Earlier this year, Even was named one of “America’s Best Startup Employers'' by Forbes for 2021 and placed in the Top 50 of the 2020 Deloitte Technology Fast 500, which recognizes the fastest growing tech companies in the world.    About Even Financial Founded in 2014, Even Financial is a B2B fintech company that is transforming the way financial institutions find and connect with consumers. As the leading search, comparison, and recommendation engine for financial services, Even seamlessly bridges financial institutions (including LendingClub and SoFi) and channel partners (such as MoneyLion and TransUnion) via its simple yet robust API and embeddable solutions. Even turns any consumer touchpoint into a comprehensive financial services marketplace with full compliance and security at scale. The company is backed by leading financial services firms and VCs, including American Express Ventures, Canaan Partners, Citi Ventures, Fidelity’s F-Prime Capital, Greatpoint Ventures, Goldman Sachs, LendingClub, and MassMutual Ventures. Learn more at www.evenfinancial.com.   Media Contact media@evenfinancial.com
PYMNTS
PYMNTS: Even Launches Embedded Finance App on Salesforce
Now, financial advisors and other businesses will have a way to leverage Even’s platform for their clients. ‘Financial Products for Salesforce’ - Powered by Even, a plug-and-play app available on the Salesforce AppExchange, matches consumers with real-time, personalized financial product offers.   Click below to read more at PYMNTS.com.
YAHOO
Yahoo! Finance: Even Debuts Plug-and-Play App on Salesforce AppExchange
With ‘Financial Products for Salesforce’ - Powered by Even, financial advisors and other businesses will be able to expand their services with Even’s embedded finance solutions, and match them with real-time, personalized financial product offers.   Click below to read more at Yahoo! Finance.
EVEN
Even Financial Launches ‘Financial Products for Salesforce’ - on Salesforce AppExchange, the World’s Leading Enterprise Cloud Marketplace
Now Financial Advisors and Any Business Can Easily Provide Real-Time, Personalized Financial Products to Their Clients - Including Loans, Savings and More — powered by Salesforce.   NEW YORK, NY – April 14, 2021 – Even Financial, a platform for financial services search, acquisition, and monetization, today announced the launch of ‘Financial Products for Salesforce’ — Powered by Even, a plug-and-play application on Salesforce AppExchange. The Financial Products for Salesforce application will enable financial advisors and other businesses to expand their services, instantly matching clients with real-time, personalized, pre-approved financial product offers, including personal loans, insurance, student loan refinancing, and savings accounts.   Built on the Salesforce Platform, Financial Products for Salesforce — Powered by Even is currently available on AppExchange.   Financial Products for Salesforce — Powered by Even   With the installation of the Financial Products for Salesforce application, financial advisors can generate personalized financial solutions for their clients utilizing existing contact data—enabling them to refinance debt or start saving in seconds, backed by product offers from financial services providers. The Even platform uses direct connections to the underwriting systems of financial services providers and machine learning to match consumers with personalized financial solutions from an expansive network of premium financial services providers and lending partners such as LendingPoint, Haven Life Insurance Agency, and LendingClub. By integrating personalized financial solutions, advisors will be able to match their clients with the financial products they need—while also earning revshare.   “The addition of Even Financial Products for Salesforce to AppExchange can be a new avenue for businesses to utilize the Even API as the definitive search, comparison, and recommendation engine for financial solutions,” said Phill Rosen, Founder and Chief Executive Officer of Even. “Moreover, our app gives users a simple way to match clients with over 100+ personalized financial solutions in real time using existing Salesforce data, with near minimal effort required from clients beyond providing consent.”   With the Even app, financial advisors are now able to:   • Extend their client services with credit, debt management, and savings solutions   • Use existing Salesforce Contact Data to pre-fill Even’s quick and easy form to generate personalized financial solutions in less than 60 seconds, such as pre-approved loan offers if the client is qualified   • Provide their clients personalized recommendations from across a network of 100+ financial products from many top institutions   • Help their clients while benefiting from Even’s revenue share program   “We are excited that Financial Products for Salesforce is continuing to innovate on AppExchange as they power digital transformation for financial services customers,” said Woodson Martin, GM of Salesforce AppExchange. "AppExchange is constantly evolving to meet the needs of our customers, and we love watching our partners evolve alongside us."   Even has continued its rapid growth trajectory in 2020, surpassing over $3 billion in credit issued through its API, expanding its platform to over 400 partners, and was recently named as one of “America’s Best Startup Employers” by Forbes for 2021 and placed in the Top 50 of the 2020 Deloitte Technology Fast 500. Even has secured over $60+ million in funding from major financial institutions and venture capital firms, backing its goal to evolve the financial services acquisition ecosystem, with real-time, personalized search, comparison, and recommendations.   To learn more, please contact us at Partner.Salesforce@EvenFinancial.com.     About Salesforce AppExchange   Salesforce AppExchange, the world’s leading enterprise cloud marketplace, empowers companies to sell, service, market and engage in entirely new ways. With more than 6,000 listings, 8 million customer installs and 90,000 peer reviews, it is the most comprehensive source of cloud, mobile, social, IoT, analytics and artificial intelligence technologies for businesses.     Additional Resources   • Like Salesforce on Facebook: https://www.facebook.com/salesforce   • Follow Salesforce on Twitter: https://twitter.com/salesforce   • Become a fan of Even Financial on Facebook: https://www.facebook.com/evenfinancial/   • Follow Even Financial on Twitter: https://twitter.com/evenfinancial   • Keep up with Even Financial on LinkedIn: https://www.linkedin.com/company/evenfinancial/   Salesforce, AppExchange and others are among the trademarks of salesforce.com, inc.   About Even Financial   Founded in 2014, Even Financial is a B2B fintech company that is transforming the way financial institutions find and connect with consumers. As the leading search, comparison, and recommendation engine for financial services, Even seamlessly bridges financial institutions (including American Express, Goldman Sachs, and SoFi) and channel partners (such as TransUnion and LendingClub) via its simple yet robust API and embeddable solutions. Even turns any consumer touchpoint into an ROI-driven, fully customizable, programmatic acquisition source with full compliance and security at scale. Even’s investors are leading financial services firms and VCs, including American Express Ventures, Canaan Partners, Citi Ventures, F-Prime Capital (Fidelity), Greatpoint Ventures, Goldman Sachs, LendingClub, and MassMutual Ventures. Even was named as one of “America’s Best Startup Employers” by Forbes for 2021 and placed in the Top 50 of the 2020 Deloitte Technology Fast 500, which recognizes the fastest growing tech companies in the world. Even has originated over $3B in credit to date.    To partner with us, click below to get started.
MOTOREFI
Auto FinTech Startup MotoRefi Brings Its Refinance Technology to Millions
ARLINGTON, VA -- April 6, 2021 -- MotoRefi, the auto fintech startup on a mission to help people save money on their auto loans, today announced the launch of their new partnership ecosystem API. This new technology enables partner companies to bring MotoRefi’s pre-qualified refinance offers to their customers – saving them an average of $100 per month or more* on their car payments. Financial leaders SoFi, Even Financial, and Savvy will be the first three partners to use the new API, bringing MotoRefi’s refinance technology to millions of users.   At a time when many Americans are experiencing financial hardships, the opportunity to save money on a monthly auto loan payment can have a meaningful impact on their budgets. This new application programming interface (API) will enable more consumers to access lower auto loan rates by connecting users on partner platforms directly with MotoRefi’s refinancing capabilities. This will further accelerate MotoRefi’s user growth, and provide a streamlined process for consumers to refinance via its ecosystem partners.   Through the partnership and API functionality, SoFi, Even Financial, and Savvy provide their customers with direct access to MotoRefi’s competitive auto loan rates and easy-to-use refinance process. All three partners have launched or will launch MotoRefi’s API imminently.   “This industry-changing technology is an incredible investment in MotoRefi’s future and will unlock a better financial future for millions of consumers,” said MotoRefi CEO Kevin Bennett. “We are now able to serve customers through a vastly expanded financial ecosystem. We couldn’t be more proud to be partnering with SoFi, Even Financial & Savvy (savvy.insure) to bring this beneficial technology to more Americans.”   “For many, an auto loan is one of the largest line items – aside from a mortgage – in a consumer’s monthly budget. Yet, consumers aren’t always made aware of the levers they can pull to reduce their payments to ensure they’re paying down debt faster and with less interest,” said SoFi EVP and Group Business Unit Leader Jennifer Nuckles. “We’re looking forward to furthering our mission of helping people achieve financial independence through the Lantern and MotoRefi partnership.”   The API launch comes on the heels of a year of record growth for MotoRefi, having announced since the beginning of 2021: a 6x revenue growth during 2020; key executives joining their management team; an expanded Washington, D.C. headquarters, and a $10M Series 1A funding round with a new board member. The new API technology will be a key vehicle for enabling MotoRefi to expand on this growth by bringing its refinancing technology to millions of consumers who need it most.   ...   About MotoRefi   MotoRefi believes refinancing your auto loan should be a simple, transparent process. Through our partnerships with trusted lenders, like credit unions and community banks, we bring customers great rates and lower monthly payments, ultimately saving customers an average of $100 per month on their car payments. MotoRefi, incubated by QED Investors, is backed by Moderne Ventures, Accomplice, Link Ventures, Motley Fool, CMFG Ventures (part of CUNA Mutual Group), Gaingels, FireBolt Ventures, and others.   *Customers save an average of $108 per month on their car payment when they refinance with MotoRefi. This value was calculated by using the average monthly payment savings for MotoRefi customers from December 1, 2020 through April 5, 2021.   Additional coverage by Forbes: MotoRefi Tech Makes It Easier For Millions To Refinance Car Loans.    Click below to read the full article.
FORBES
Even Named to Forbes’ List of “America’s Best Startup Employers” for 2021
After evaluating 2,500 American startups with at least 50 employees, Even has been named in the Top 500 of Forbes’ second annual list, which recognizes companies that stand out in: employer reputation, employee satisfaction, and growth.   Click below to see full listing.
MONEY UNDER 30
Even CEO Phillip Rosen Sits Down With Money Under 30 to Discuss State of Fintech and More
From Even’s origin story, to what it’s trying to accomplish today and in the future, CEO and Founder Phillip Rosen shares his in-depth insights with Money Under 30. Find out what problems Even is trying to solve in the financial services industry, and why data analytics is a big piece in solving the puzzle. Also, what advice would Rosen bestow to a young generation of budding fintech entrepreneurs?    Click below to read the full interview.
COMMERCIAL OBSERVER
Fintech Company Even Financial Takes 12K SF at 50 West 23rd Street
After the COVID-19 pandemic forced all employees to work remotely for the better part of a year, Even Financial is returning to the Flatiron District at its new home on W 23rd Street. The five-year lease property includes 11,933 square feet across two floors (seventh and eleventh), as well as a private roof deck. Even’s neighbors at 50 W 23rd Street include Dropbox, The Skimm, and Foursquare.   To read more, click below. 
MONEY UNDER 30
Fiona selected as the winner of Money Under 30’s Most Disruptive Personal Loan award for 2021!
Fiona has been selected as the winner of Money Under 30’s Most Disruptive Personal Loan award for 2021!   In their selection of Fiona, their judges said:    "Fiona is Money Under 30’s 2021 winner for the most disruptive personal loans. As an online loan marketplace that is completely free to use, Fiona streamlines the loan process and aggregates the best rates and competitive terms for your loan with no effect on your credit score. The amount of time you will save and assurance you are not missing a better rate cannot be quantified; you have so much to gain in terms of time and money with Fiona."   Click below to see the full list of winners! 
EVEN
Media Alert: Even Financial Ranks Within Top 50 of Deloitte Technology Fast 500™
Media Alert:   Even Financial Ranks Within Top 50 of Deloitte Technology Fast 500™   The Definitive Search Engine For Financial Services Places 41st Alongside B2B tech leaders Square, DocuSign, and Zoom   New York, New York – December 22, 2020 – Even Financial (Even), the leading API for financial services search, acquisition, and monetization, has placed 41st on the Deloitte Technology Fast 500™ list. With a growth rate of 5,448% since 2016, it stands firmly amongst the likes of Lyft (125th) and Zoom (131st) as one of the fastest growing technology companies within North America.    Now in its 26th year, Deloitte’s Technology Fast 500 provides a ranking of the fastest-growing technology, media, telecommunications, life sciences and energy tech companies — both public and private — in North America. Technology Fast 500 award winners are selected based on percentage fiscal year revenue growth from 2016 to 2019. Founded in 2015, Even has become the leading B2B platform connecting premium financial institutions (such as SoFi, Goldman Sachs, and LendingClub) to an extensive and diverse list of channel partners (such as TransUnion, Investopedia, and Acorns).    This recognition follows Even’s recent acquisition of LeapLife, a leading insurtech, that accelerated the company’s launch into the insurance industry. This allowed Even to extend the same level of search, comparison, and recommendation capabilities it brings to loans, credit cards, and savings to consumers looking for a quick and easy way to get matched with life insurance policy quotes. Even now provides the most comprehensive multi-carrier digital life insurance search available — featuring quotes from carriers including Pacific Life, Legal & General, and Prudential. With a mortgage product soon to launch, Even continues to innovate the way consumers find financial products, the way financial institutions acquire customers, and the way channel partners enable their users to get matched with personalized financial product offers.    “Even is consistently improving, innovating, and developing new solutions for our partners ” said Even CEO & Founder Phill Rosen. “Our exceptional growth rate and this acknowledgment from Deloitte, can be credited to our over 400 partners, with whom we’ve built long-standing, collaborative relationships.”    The full list of Deloitte Tech Fast 500™ winners can be found here: https://www2.deloitte.com/us/en/pages/technology-media-and-telecommunications/articles/fast500-winners.html     About Even Financial Founded in 2014, Even Financial is a B2B fintech company that is transforming the way financial institutions find and connect with consumers. As the leading search, comparison, and recommendation engine for financial services, Even seamlessly bridges financial institutions (including American Express, Goldman Sachs, and SoFi) and channel partners (such as TransUnion and The Penny Hoarder) via its simple yet robust API. Even turns any consumer touchpoint into an ROI-driven, fully customizable, programmatic acquisition source with full security and compliance at scale. Even’s investors are leading financial services firms and VCs, including American Express Ventures, Canaan Partners, Citi Ventures, F-Prime Capital (Fidelity), Greatpoint Ventures, Goldman Sachs, LendingClub, and MassMutual Ventures. Even placed in the Top 50 of the 2020 Deloitte Technology Fast 500, awarded to the fastest growing tech companies in the world, and has originated over $3B in credit to date.    Media Contact: media@evenfinancial.com   About Deloitte Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”), its network of member firms, and their related entities. DTTL and each of its member firms are legally separate and independent entities. DTTL (also referred to as “Deloitte Global”) does not provide services to clients. In the United States, Deloitte refers to one or more of the US member firms of DTTL, their related entities that operate using the “Deloitte” name in the United States and their respective affiliates. Certain services may not be available to attest clients under the rules and regulations of public accounting. Please see www.deloitte.com/about to learn more about our global network of member firms.  
BENZINGA
A Fintech Conversation With Even Financial and TransUnion
Even CEO/Founder Phill Rosen recently sat down for a conversation with our enterprise partner TransUnion’s SVP, Chief Product Officer Hilary Chidi and Benzinga Staff Writer Spencer Israel to discuss the current state of fintech, the impact of COVID, and more...  You can watch the video here: Click Here Click below to read an article about the learnings from the conversation. 
DELOITTE
Even Ranked Top 50 in the Deloitte Technology Fast 500
Even is ranked within the Top 50 on the Deloitte Technology Fast 500, a prestigious list that ranks the fastest-growing technology and life sciences companies in North America.   To see the full list of winners click the button below. 
BENZINGA
Even Named Listmaker For Best AI Platform And Best API At The 2020 Benzinga Global Fintech Awards
At the 2020 Benzinga Global Fintech Awards, Even was selected dually as a Listmaker for Best AI Platform and Best API.
Even Financial Achieves SOC 2 Type I Compliance
NEW YORK, NY — July 15, 2020;   Even Financial, the leading API for financial services search, acquisition, and monetization, today announced that it has successfully completed a Service and Organization Control (SOC 2) Type I examination for its industry-leading API. The audit was conducted by Schneider Downs & Co. and confirms that Even's security practices, policies, procedures, and operations meet the SOC 2 standards for security, availability, and confidentiality. Offering best-in-class privacy and data security goes hand-in-hand with our ability to provide superior service to our financial institution and channel partners, said Phill Rosen, Founder and Chief Executive Officer of Even. Earning a SOC 2 certification reinforces our ongoing commitment to the security, availability, and processing integrity of the Even platform.   Developed by the American Institute of CPAs, the SOC 2 audit and certification requires companies to establish and adhere to strict information security policies and procedures, which can include the security, availability, confidentiality, processing integrity, and privacy of user data. Independent audits against a common standard, such as SOC 2, ensure that Even’s partners know it meets this standard to securely manage and protect their data.   Founded in 2014, Even Financial is a B2B fintech company that is transforming the way financial institutions find and connect with consumers. As the leading search, comparison, and recommendation engine for financial services, Even seamlessly bridges financial institutions (including American Express, Goldman Sachs, and SoFi) and channel partners (such as TransUnion and The Penny Hoarder) via its industry-leading API. Even turns any consumer touchpoint into an ROI-driven, fully customizable, programmatic acquisition source with full security and compliance at scale. Even's investors are leading financial services firms and VCs, including American Express Ventures, Canaan Partners, Citi Ventures, F-Prime Capital (Fidelity), Greatpoint Ventures, Goldman Sachs, LendingClub, and MassMutual Ventures. Listed on the Deloitte Technology Fast 500 within the Top 50 in regards to growth within the tech industry.   Media Contact — media@evenfinancial.com
TEARSHEET
Even Has Won the Data Innovation Award From the 2020 Tearsheet Data Awards
On June 8th, 2020, TearSheet announced the winners of the 2020 TearSheet Data Awards, and Even won the Data Innovation Award.   They said: “Even is moving the financial services industry from an era of customer acquisition based on mismatched static ads, to one where more personalized offers are matched to consumers in real time.”
Goldman Sachs-backed Even Financial, a digital matchmaker between banks and customers, just bought an insurance startup as life insurers are seeing policy applications boom
Even Financial has acquired LeapLife, a leading insurtech platform. The addition of LeapLife allows Even to immediately commence its insurance capabilities, aimed at simplifying and enhancing the way consumers search, compare, and get matched with insurance policies (LeapLife’s existing platform will continue to operate from leaplife.com). Business Insider wrote an article about it, interviewing our CEO and Founder Phill Rosen.
Even Financial Launches Insurance Offerings With Strategic Acquisition of LeapLife, a Leading Insurtech Platform
Pioneering B2B Fintech Expands its Industry-Leading Financial Services Monetization Platform to Help Insurance Carriers Find and Connect with Consumers New York, New York – April 22, 2020 – Even Financial (Even), the leading API for financial services search, acquisition, and monetization, announced today that it will be launching services for the insurance industry through the acquisition of LeapLife, an insurtech platform and digital life insurance agency.  The addition of LeapLife allows Even to immediately commence its insurance capabilities, aimed at simplifying and enhancing the way consumers search, compare, and get matched with insurance policies (LeapLife’s existing platform will continue to operate from leaplife.com). Even and LeapLife now offer the only full end-to-end, multi-carrier digital life insurance marketplace experience. Over the coming weeks, Even will further integrate LeapLife’s technology and insurance offering into its industry-leading API, making turnkey insurance marketplaces programmatically available to a vast network of channel partners — when and where their consumers are most in need — while also enabling the company to expand to other insurance sectors, including homeowners, renters and auto insurance. This adds to Even’s peerless breadth of real-time, personalized financial product offers — an expansive suite that already includes loans, savings, credit cards, and more.  “Even’s goal to evolve how financial institutions find and connect with consumers is not limited to loans or credit cards, but applicable to all financial products and services, including insurance,” said Phill Rosen, Even Founder and CEO. “Despite its importance, purchasing life insurance is often an overwhelming and inconvenient experience. With more than $600 billion in premiums paid each year, and only 6% of policies sold completely online, we see tremendous opportunities to help modernize the life insurance industry and offer solutions that solve challenges for consumers and carriers alike.”  LeapLife is an established insurtech platform and digital life insurance agency that utilizes data science, deep underwriting knowledge, and proprietary technology, enabling consumers to apply for instant-decision life insurance policies with real-time quotes. LeapLife works with many best-in-class insurance carriers to offer consumers a seamless experience from beginning to end. This approach made Even and Leaplife a perfect match. As a digital insurance broker, LeapLife offers personalized life insurance recommendations based on a consumer’s unique needs. Paired with the Even API, which enables customer acquisition for insurance to be native and programmatic, consumers benefit from a more streamlined, transparent, and highly personalized experience when shopping for life insurance.  Just as Even’s 2018 acquisition of Birch (the award-winning credit card rewards app) allowed the company to accelerate its expansion into credit cards, the addition of LeapLife will similarly put Even at the forefront of consumer insurance offerings.  Charles Svirk of MassMutual Ventures, an investor in Even, said “The Even and LeapLife teams share a vision that the future of insurance acquisition will rely on the power of data-driven, programmatic distribution. We are thrilled to support them as their industry experience, impressive technology, and trusted relationships will help scale Even’s insurance offering and build partnerships to provide these critical innovations in insurance acquisition.” The Even API and platform solve significant, long-standing pain points in financial services acquisition by seamlessly connecting supply and demand. Even has continued its rapid growth trajectory in 2020, surpassing over $1.5 billion in credit issued through its API and expanding its platform to over 400 partners. Even has secured over $55 million in funding from major financial institutions, venture capital firms, and fintechs to back its goal to evolve the financial services acquisition ecosystem.   About Even Financial Founded in 2014, Even Financial is a B2B fintech company that is transforming the way financial institutions find and connect with consumers. By seamlessly bridging financial institutions (including American Express, Goldman Sachs, and SoFi) and channel partners (such as TransUnion and The Penny Hoarder) via its industry-leading API, Even turns any consumer touchpoint into an ROI-driven, fully customizable, programmatic acquisition source for financial product offers with full security, compliance, and scale across loans, savings, credit cards, insurance, and more. Even is backed by leading financial services firms and VCs including American Express Ventures, Canaan Partners, Citi Ventures, F-Prime Capital (Fidelity), Greatpoint Ventures, Goldman Sachs, LendingClub, and MassMutual Ventures. Even is the leading search, comparison, and recommendation engine for financial services. Listed on the Deloitte Technology Fast 500 within the Top 50 in regards to growth within the tech industry. Media Contact: media@evenfinancial.com
Even CEO/Founder Phill Rosen quoted in Protocol Braintrust Newsletter
Our CEO and Founder Phillip Rosen was included in the most recent Protocol Braintrust newsletter along with answers from some thought leaders from Plaid, Slack, and DuckDuckGo!
Even Financial’s Phill Rosen: ‘CAC is going up as the space becomes more competitive’
Even Financial CEO and Founder Phill Rosen joins the Tearsheet Podcast to discuss acquisition trends in the fintech landscape, as well as the challenges consumers face in finding the right personal finance products.
How Startups and Neobanks Pitch the Definition of Fintech
Even Financial CEO and Founder Phill Rosen discusses his definition of “fintech” and how it relates to the greater financial services industry.
The Rise of the Invisible Bank
Even Financial Founder and CEO Phill Rosen discusses the future of banking, and how emerging fintech (like the Even API) is allowing banking services to become more embedded into everyday life.
Here Are The Winners Of The 2019 Benzinga Global Fintech Awards
Even Financial is honored to win one of 10 awards at the 2019 Benzinga Global Fintech Awards as a Listmaker for “Best Lending Platform”.
Started As An Accident, The Penny Hoarder Has Become One Of The Trailblazers In Personal Finance
Founder & CEO of Even Financial Phill Rosen sat down with Kyle Taylor, Founder & CEO of The Penny Hoarder for a fireside chat at FinCon 2019 to speak about the journey that led to where The Penny Hoarder is today and how Even’s API enables them to better serve their readers.
Even Financial Announces Strategic Investments from Citi Ventures, MassMutual Ventures, and LendingClub
Leading B2B2C Fintech Reaches $50 Million in Total Funding to Transform the Way Financial Institutions Find and Connect with Consumers New York, NY – September 4, 2019 – Even Financial (“Even”), the leading API for financial services search, acquisition, and monetization, announced today that it has raised a $25 million strategic round of investment led by Citi Ventures. The round was co-led by MassMutual Ventures, with additional participation from LendingClub. Existing investors American Express Ventures, Canaan Partners, F-Prime Capital, GreatPoint Ventures, and Goldman Sachs also participated in the round. To date, Even has raised $50 million to transform the way financial institutions find and connect with consumers. “At Even, we believe the future of financial services acquisition is native, programmatic, and highly personalized,” said Phill Rosen, Founder and Chief Executive Officer of Even. “This strategic funding will allow us to execute our vision more rapidly as we grow our network of partners, bolster our product offering, and scale our operations to continue to build the definitive search, comparison, and recommendation engine for financial services.” Founded in 2015, Even Financial is a B2B2C fintech company that is evolving the way financial institutions find and connect with consumers. It solves a significant pain point in financial services acquisition by seamlessly connecting supply and demand via its industry-leading API, turning any consumer touchpoint into an ROI-driven, programmatic acquisition source with full compliance and security. Since its launch, Even has experienced rapid adoption from financial institutions (including American Express, Goldman Sachs, and SoFi) and channel partners (such as TransUnion, The Penny Hoarder, Credit Sesame, Money Under 30, and Empower), and has grown its network by 250% over the past year.
With Even: Financial Institutions Build Profitable Portfolios with proven lower acquisition costs, through access to the vast, high-quality, organic Even network – reaching millions of consumers with native integrations featuring programmatic purchasing, full compliance, machine learning, and data backed by over 40 million user profiles to support decisioning.   Channel Partners Increase Monetization with turn-key financial institution integrations across loans, savings, credit cards, and more – powered by Even’s best-in-class compliance, pricing options, controls, and machine learning optimization.   Consumers Enjoy the Optimal User Experience with the ability to search, compare, and get matched with the financial services they need instantly through Even’s industry-leading recommendation engine.
“Just as ITA’s software transformed how consumers find and book travel and DoubleClick’s exchange changed the way publishers and brands buy and sell ads, Even’s platform is revolutionizing how financial institutions find and connect with consumers,” said Luis Valdich, Managing Director of Venture Investing at Citi Ventures, who will join Even’s board of directors. “We’re thrilled to partner with Phill and the Even team to support their next phase of growth.”   “We’re excited to help Even accelerate its growth into insurance, through personalized product recommendations,” said Charles Svirk of MassMutual Ventures. “The investment syndicate represents marquee brands in the financial services industry, which speaks to both Even’s trajectory as a company and its recognition as the leader in API based distribution of financial products.” “We appreciate the opportunity to participate in this financing round as we deepen our partnership with this innovative fintech provider,” said Tom Casey, Chief Financial Officer of LendingClub. “Even’s industry-leading API enables us to leverage our scale as America’s largest provider of personal loans and connect with multiple partners as we strive to improve the financial health of more borrowers.” This latest funding will enable Even to continue to scale its industry-leading platform, including expanding into additional financial services verticals and extending the reach of its network of financial institutions, channel partners, and enterprises. The company will add solutions for mortgage, insurance, and student loan marketplaces to its platform and will continue to build out its SaaS offering. Even has nearly tripled the size of its team over the past year, adding prominent executives from tech and finance leaders such as JPMorgan Chase, Visa, Turner, Google, Taboola, Criteo, and DoubleClick, and it continues to add top talent to drive its growth strategy at a rapid pace. About Even Financial
Founded in 2014, Even Financial is a B2B fintech company that is transforming the way financial institutions find and connect with consumers. By seamlessly connecting financial institutions (including American Express, Goldman Sachs, and SoFi) and channel partners (such as TransUnion, The Smart Wallet, and The Penny Hoarder) via its industry-leading API, Even turns any consumer touchpoint into an ROI-driven, programmatic acquisition source with full security and compliance across loans, savings, credit cards, and more. Even is backed by leading VCs and financial services firms including American Express Ventures, Citi Ventures, F-Prime Capital (Fidelity), Goldman Sachs, LendingClub, and MassMutual Ventures. Listed on the Deloitte Technology Fast 500 within the Top 50 in regards to growth within the tech industry. www.evenfinancial.com Media Contact
media@evenfinancial.com
Even Financial raises $25 million to connect banks with channel partners
Check out this informative article by Venture Beat, looking into what led to Even Financial raising $25 million to connect with banks and channel partners.
A little-known startup just grabbed a $180 million valuation from Goldman Sachs and American Express to be the ‘Google Flights’ of digital lending
Check out this informative article by Business Insider, looking into what makes Even Financial the industry’s leading search, recommendation and comparison engine for financial services.
‘Seamlessly Connecting Supply And Demand:’ A Conversation With Even Financial’s New Chief Revenue Officer
Benzinga sits down with Even’s newly appointed Chief Revenue Officer, Chris Scott to learn about his new role and why the introduction of a CRO is such a big leap forward for Even Financial and its partners.
Even Financial Appoints Ad Tech Veteran Chris Scott as Chief Revenue Officer
Leading B2B2C Fintech Poised for Continued Expansion New York, NY – August 1, 2019 – Even Financial (“Even”), the leading API for financial services search, acquisition, and monetization, announced today that Chris Scott has joined the firm as Chief Revenue Officer. Scott, an ad tech veteran with over 20 years of experience across industry leaders including Criteo, Google, Admeld, and Taboola, will be part of Even’s executive team, responsible for the company’s revenue generation strategy and execution. Scott is a seasoned business executive with an impressive track record helping hyper-growth companies scale and achieve sustainable revenue growth through a relentless focus on prioritizing customer and partner needs. As Chief Revenue Officer, he will drive integration across Even’s revenue stack, including sales, business development, and account management. As part of the executive leadership team, Scott will play a key role pioneering new markets and partnership opportunities, accelerating pipeline growth across the company’s key network partners: financial institutions, channel partners, and enterprise organizations (personal finance, tax prep, retail, lifestyle, member, and workforce). “Chris brings to Even a passion for growing businesses and a proven track record of success in leading global sales organizations, with deep and lasting partner relationships,” said Phill Rosen, Founder and Chief Executive Officer of Even. “We’re thrilled to add his depth of experience, leadership, and operational acumen to Even as we continue to transform the way financial institutions find and connect with consumers.” Scott has helped build and scale leading B2B ad marketplaces for more than 20 years. He was Senior Vice President of Global Real-Time Bidding & Publisher Strategy at Criteo, where he oversaw the company’s buying function across all global ad exchanges and Tier 1 publisher relationships, through its successful $250M IPO. Scott was Vice President of Publisher Development at Admeld and was instrumental in the company’s successful sale to Google, where he stayed on as part of the transition leadership team. In addition, he was President and Chief Revenue Officer at ConvertMedia, partnering to drive the company’s sale to Taboola, where he then served as Vice President of Video Revenue. He holds an MBA from The Wharton School at the University of Pennsylvania and a BSBA from Washington University. “Even solves a significant pain point in financial services acquisition by seamlessly connecting supply and demand via our API, turning any consumer touchpoint into an ROI-driven, programmatic acquisition source with full security and compliance,” said Scott. “I’m thrilled to join the amazing team Phill has assembled, and to be part of an organization that is driving market-leading innovation and value not only for our entire network of partners, but also for consumers.” Founded in 2015, Even Financial is a B2B2C fintech company that is transforming the way financial institutions find and connect with consumers. Its industry-leading API provides essential infrastructure for financial institutions (including Lending Club, Marcus by Goldman Sachs, and Prosper) and channel partners (including TransUnion, The Penny Hoarder, Credit Sesame, Money Under 30, and Empower) to connect consumers with personalized financial products. With Even: Financial Institutions Build Profitable Portfolios with proven lower acquisition costs, through access to the vast, high-quality, organic Even network – reaching millions of consumers with native integrations featuring programmatic purchasing, full compliance, machine learning, and data backed by over 30 million user profiles to support decisioning. Channel Partners Increase Monetization with turn-key financial institution integrations across loans, deposits, credit cards, and more – powered by Even’s best-in-class compliance, pricing options, controls, and machine learning optimization. Consumers Enjoy the Optimal User Experience with the ability to search, compare, and get matched with the financial services they need instantly through Even’s industry-leading recommendation engine.   About Even Financial Founded in 2014, Even Financial, an NYC based fintech company, is the leading API for financial services search, acquisition, and monetization. Even provides essential infrastructure for financial institutions and channel partners – including TransUnion, The Smart Wallet, and The Penny Hoarder – to connect customers with personalized products (loans, deposits, credit cards, and more), utilizing its robust yet simple API. Even is proven to lower the cost of acquisition, improve monetization, monitor compliance, and deliver transparency at scale. The Even platform serves as a trusted intermediary for financial institutions – including Lending Club, Marcus by Goldman Sachs, and Prosper – that find and connect with consumers through its vast network of channel partners. Listed on the Deloitte Technology Fast 500 within the Top 50 in regards to growth within the tech industry. www.evenfinancial.com   Media Contact media@evenfinancial.com
Better.com and Progrexion Announced as Winners of the COMPLY2019 Kraken Awards for Innovation and Compliance
The awards were announced by executives from Even Financial and PerformLine during COMPLY2019, The Compliance and RegTech Conference.   New York City, NY – May 23, 2019 – PerformLine, the organizer of COMPLY2019, the largest Compliance and RegTech event of its kind, announced the winners of the 2019 Kraken Awards in two categories: Innovation and Culture of Compliance. The highly-coveted Kraken awards presented each year at the COMPLY conference celebrate the hard work, dedication and collaboration of the industry’s most innovative and committed compliance teams.   Even Financial, sponsor of the Kraken Innovation Award, together with PerformLine, reviewed and judged submissions prior to the conference and awarded the winner live on stage. Ahead of the Kraken Award Presentations, CEO of Even, and PerformLine client, Phillip Rosen, spoke to the significance of innovation, “Innovation is how you tackle these big challenges, how you make the previously impossible things possible.” Rosen went on to explain the qualities they looked for in the award winner including innovating to solve for challenges due to compliance and regulation issues and the value of using technology in a unique way to solve those challenges, segueing right into the presentation of the first award.   The 2019 Kraken Innovation Award presented by Even went to Better.com, one of the fastest growing home finance disruptors in the U.S. Better leverages machine learning and AI to digitize and automate every step of the home financing process to make home ownership more affordable and accessible for all.   The 2019 Kraken Culture of Compliance Award presented by PerformLine went to Progrexion, the leading technology-enabled consumer services business in Credit Repair. Progrexion, a long-time client of PerformLine’s, has grown their business exponentially over the last 3 years. “Through this commitment to compliance, not only have they [Progrexion] drastically expanded their monitoring scope, but they have also created operational efficiencies,” said Chief Customer Officer at PerformLine, Mike Polavieja.   COMPLY2019, the leading Compliance and RegTech conference hosted annually by PerformLine brings together compliance professionals, marketing executives, sales leaders, legal experts, innovators, investors and regulators for 2 jam-packed days of learning, networking and fun. It’s never too early to pre-register for COMPLY2020, taking place May 2020 in New York City. Sign up for more information https://lp.performline.com/comply-2020-pre-register.     ABOUT EVEN FINANCIAL Founded in 2015, Even Financial, an NYC based FinTech company, is the leading search, comparison and recommendation engine for financial services. Even provides essential infrastructure for financial institutions and channel partners – including TransUnion, Credit.com and The Penny Hoarder – to connect consumers with personalized products (loans, deposits, credit cards and more), utilizing its robust yet simple API. Even is proven to lower the cost of acquisition, improve monetization, monitor compliance and deliver transparency at scale. The Even platform serves as a trusted intermediary for financial institutions – including Prosper, LendingClub and Marcus by Goldman Sachs – that finds consumers through its vast network of channel partners and distributes their products digitally. For more information, visit https://evenfinancial.com.   ABOUT PERFORMLINE 
PerformLine is the only RegTech solution that empowers leaders with a first-line of defense solution to mitigate risk across major consumer touchpoints: digital, voice, chat, email and social. By combining scalable tools and intelligent automation into one integrated platform, PerformLine creates a clear path to discover, monitor, act on, and mitigate regulatory risk and ensure brand safety. The PerformLine SaaS platform features full workflow capabilities, real-time analytics, remediation, and monitoring while providing clients with significant time and costs savings by automating compliance activities across channels and departments. For more information, visit http://www.PerformLine.com
BENZINGA: Regtech Firm PerformLine Gets The Spotlight In New Partnership With Even Financial
Check out this great article from Benzinga about the new partnership between Even and PerformLine, strengthening our compliance and regulation monitoring efforts.  
Even Financial partners with PerformLine to strengthen its compliance monitoring capabilities
New York, NY – January 29, 2019 – Even Financial, the leading search, comparison and recommendation engine for financial services, announced today that it is partnering with PerformLine, a RegTech company, to strengthen its compliance monitoring efforts. PerformLine provides companies across the financial sector with a comprehensive marketing and sales compliance oversight solution to mitigate those risks. By leveraging PerformLine’s SaaS platform, Even will get proactive compliance coverage across the channels where it interacts with consumers. “As a marketer of financial products, Even must adhere to lending regulations and maintain compliance throughout our entire partnerships network,” said Phillip Rosen, Co-Founder and Chief Executive Officer of Even. “PerformLine’s robust platform is incredibly advanced and its turnkey, programmatic solution seamlessly compliments our needs. This partnership will save us time and allow us to focus on growth and further development of our API.” “Compliance is a crucial but tedious aspect of financial services,” said Alex Baydin, Founder and Chief Executive Officer of PerformLine. “As Even continues to grow its distribution through many partners, maintaining effective compliance monitoring practices will become ever more critical. Even has an incredibly strong partnerships network, and we see this collaboration as a win and opportunity for both companies.” Rosen and PerformLine Vice President, Chris Dessi, are speaking at LeadsCon, a performance marketing conference, on March 6th in Las Vegas. Their session, “How to Endure the Challenges of Today’s Regulations with Tech”, will address the future of regulatory compliance and how highly regulated industries can effectively utilize technology in their compliance processes. Through its platform, Even enables a wide range of over 200 partners – companies like Credit.com, The Penny Hoarder, Transunion and Empower – to connect and monetize their audience with optimal product recommendations and real-time decisions from financial institutions, such as Prosper, LendingClub and Marcus by Goldman Sachs. About Even Financial Founded in 2015, Even Financial, a NYC based FinTech company, is the leading search, comparison and recommendation engine for financial services. Even provides essential infrastructure for financial institutions and channel partners to connect consumers with personalized products (including loans, deposits and more), utilizing its robust yet simple API. Even is proven to lower the cost of acquisition, improve monetization, monitor compliance and deliver transparency at scale. The Even platform serves as a trusted intermediary for financial institutions – including Prosper, LendingClub and Marcus by Goldman Sachs – that finds consumers through its vast network of channel partners and distributes their products digitally.
For more information, visit https://evenfinancial.com. About PerformLine 
PerformLine is the leading RegTech company delivering automated sales and marketing compliance solutions to mitigate regulatory risk and ensure brand safety. Its cloud-based platform empowers enterprises with the intelligence, insights, and tools needed to mitigate risk across all consumer interactions channels including web, voice, chat, and email. PerformLine provides its clients with significant time and costs savings by automating compliance activities across channels and departments. For more information, visit www.PerformLine.com or follow PerformLine on Twitter and LinkedIn.   Media Contact: Cristina Martinez Prosek Partners for Even Financial cmartinez@prosek.com (646) 818-9215
Even Financial wins ‘Best Loan Broker for Young Adults’ as part of MU30’S 2019 Awards for the ‘Best Financial Products on the Market’
Best Loan Broker for Young Adults Award New York, NY – January 21, 2019 Even receives the ‘Best Loan Broker For Young Adults’ award from Money Under 30 2019 Awards. #MU30Awards2019 ‘Shopping for a personal loan can be overwhelming, with dozens of different companies all with different rates, fees and terms. You can streamline your shopping process and head straight to the lender with the best rate for your credit profile by using a loan broker like EVEN Financial. We like EVEN because of their large network of partner lenders and easy-to-use comparison tools.’ Read more at: https://www.moneyunder30.com/mu30s-awards-for-the-best-financial-products-on-the-market To learn more about Even Financial, please visit: www.evenfinancial.com.
Even Financial Appoints Nadine Murray as Senior Vice President of Strategy, from her role as Vice President of Digital Marketing at J.P. Morgan Chase
Senior financial institution veteran of Chase, Citibank and American Express joins NYC-based fintech with leading search engine for financial services acquisition New York, NY – December 10th, 2018 – Even Financial, the leading search, comparison and recommendation engine for financial services, announced today that Nadine Murray has joined the team as Senior Vice President of Strategy. She joins Even from J.P. Morgan Chase, where she served as Vice President, leading digital marketing and acquisition programs for the consumer bank. In her new role, Nadine will work closely with Even’s FI partners, drive strategic planning for Even’s value proposition and spearhead expansion into new consumer financial product verticals. Murray brings over 15 years of experience leading strategy and execution of digital marketing programs at J.P. Morgan Chase, Citibank and American Express. During that time, she has been at the forefront of driving innovation in digital acquisition across the full range of consumer financial services. “We’re thrilled to have Nadine join our team as we continue to expand the success we’ve achieved with our core personal loans API,” said Phillip Rosen, Co-Founder and Chief Executive Officer of Even. “Our mission is to bring any financial services product traditionally delivered by a bank branch into our API to facilitate omnichannel acquisition, and we’re confident that Nadine is the right person to help us accomplish this.” “Even has achieved tremendous growth, particularly over the past year,” said Murray. “I am excited to help Even accelerate its plans to power API-based acquisition across the financial services industry.” Even recently appointed several other notable new hires, including Weifang Zhu as Vice President of Strategic Growth, and Bethany Patterson as Vice President of Partner Solutions. Zhu joins Even from Barclays, and Patterson comes from Index Exchange. Through its platform, Even enables a wide range of over 150 partners – companies like Credit.com, The Penny Hoarder, Transunion and Empower – to connect and monetize their audience with optimal product recommendations and real-time decisions from financial institutions, such as Prosper, Lending Club and Marcus by Goldman Sachs. About Even Financial Founded in 2015, Even Financial, an NYC based fintech company, is the leading search, comparison and recommendation engine for financial services. Even provides essential infrastructure for financial services and channel partners to connect consumers with personalized products, utilizing its robust yet simple API. Even is proven to lower the cost of acquisition, improve monetization, monitor compliance and deliver transparency at scale. The Even platform serves as a trusted intermediary for financial institutions – including Prosper, Lending Club and Marcus by Goldman Sachs – that helps find consumers through its vast network of channel partners and distribute their products digitally. To learn more about Even Financial, please visit: https://evenfinancial.com. Media Contact: Cristina Martinez Prosek Partners for Even Financial cmartinez@prosek.com (646) 818-9215
Even Financial to Acquire Birch Finance
NEW YORK, Oct. 30, 2018 — Even Financial (“Even”), the leading search, comparison and recommendation engine for financial services, announced today that it is acquiring Birch Finance (“Birch”), an award-winning personal finance app that helps everyday consumers find the best credit cards and optimize their rewards. Birch is a San Jose-based technology startup that offers a mobile and web application that makes finding the right credit cards painless. Its core recommendation engine analyzes a user’s real transaction history and compares it against hundreds of credit cards and their respective reward programs to determine the optimal set of cards that individuals should have in their wallet. Birch compares over 200 of the top credit cards to provide unbiased recommendations. The company has received several awards, including “Best in Show” at FinCon’s FinTech Startup Competition last year, and was featured at TechCrunch Disrupt. “The credit card market continues to expand with millions of consumers opening up hundreds of different types of credit cards every year for countless reasons,” said Phillip Rosen, Chief Executive Officer and Co-Founder of Even Financial. “Birch already has one of the largest credit card databases and their technology perfectly complements our existing platform as we expand our offering to the credit card space. This acquisition will allow our partners to optimize the process of getting the right cards to the right consumers.” Even provides essential infrastructure for financial services and channel partners to connect consumers with personalized products, utilizing its robust yet simple API. Even is proven to lower cost of acquisition, improve monetization, monitor compliance and deliver transparency at scale. Through its platform, Even enables a wide range of over 150 partners – companies like Credit.com, The Penny Hoarder, Transunion and Empower – to connect and monetize their audience with optimal product recommendations and real-time decisions from financial institutions, such as Prosper, Lending Club and Marcus by Goldman Sachs. Even’s platform works by evaluating consumers on a rich set of criteria to determine the ideal financial product fit. Consumer data is sourced, verified and enhanced by machine learning to create a robust profile that allows financial institutions to easily match consumers in real-time to the optimal product for their needs. This reduces their acquisition cost and simultaneously increases their supply of qualified consumers with greater monetization. Even will leverage Birch’s award-winning, consumer-facing app to build industry-leading customer acquisition technology in the credit card market. Even’s existing partner distribution network will allow the combined company to save on consumer acquisition while simultaneously scaling its credit card recommendation technology. “We saw a clear synergy with Even’s business strategy and growth plans, and I’m thrilled to join Even’s team as we expand and scale our offerings into new areas,” said Alex Cohen, Chief Executive Officer of Birch Finance. Effective immediately, Mr. Cohen will assume the role of Senior Director, Credit Card Marketplace, Even Financial. This is another milestone in the fast growth of Even. In August, the company announced an $18.8 million Series A funding round Led by GreatPoint Ventures. American Express Ventures, Goldman Sachs, NerdWallet co-founder Jacob Gibson and Jason Owen, Senior Vice President and General Manager at Credit.com are some of the notable investors working with Even. About Even Financial
Founded in 2015, Even Financial, an NYC based fintech company, is the leading search, comparison and recommendation engine for financial services. Even provides essential infrastructure for financial services and channel partners to connect consumers with personalized products, utilizing its robust yet simple API. Even is proven to lower the cost of acquisition, improve monetization, monitor compliance and deliver transparency at scale. The Even platform serves as a trusted intermediary for financial institutions – including Prosper, Lending Club and Marcus by Goldman Sachs – that helps find consumers through its vast network of channel partners and distribute their products digitally. To learn more about Even Financial, please visit: https://evenfinancial.com. Media Contact:
Cristina Martinez
Prosek Partners for Even Financial
cmartinez@prosek.com
(646) 801-3984 SOURCE Even Financial Related Links https://birchfinance.com/ Read more at: https://techcrunch.com/2018/10/30/even-financial-acquires-birch-finance-a-credit-card-rewards-startup/
Even Financial Secures $25 Million in Capital Raise
Series A Round Led by GreatPoint Ventures Totals $18.8 Million   New York, NY — August 7, 2018 — Even Financial (“Even”), a fintech company that is evolving the consumer financial services ecosystem with its leading recommendation engine and acquisition platform, announced today that it has raised $18.8 million in Series A funding led by GreatPoint Ventures. The round includes participation from Goldman Sachs, Canaan Partners, F-Prime Capital, Lerer Hippeau and notable investors, including NerdWallet co-founder Jacob Gibson and Jason Owen, Senior Vice President and General Manager at Credit.com. The Series A financing includes a previously announced investment of $3.3 million secured in January from American Express Ventures, Arab Angels, Plug and Play Ventures and Valuestream Ventures. The Series A comes after Even’s $6.2 million seed round, totaling $25 million in funding for the company to date. The new funds will be used to continue to accelerate growth and tackle new product verticals, including deposits, credit cards and mortgages.   Even’s recommendation API acts as a trusted intermediary between banks and third parties – such as personal finance websites, apps and points of sale – to offer optimal financial product recommendations, and has been growing rapidly over the last year. Each month, over three million consumers transact across the Even network to be matched with the right financial products.   “While the online financial services ecosystem is growing rapidly, the infrastructure for financial institutions to distribute their products digitally remains fractured and a bottleneck to growth,” said Phillip Rosen, Chief Executive Officer and Co-Founder of Even Financial. “It is challenging for financial institutions to connect with consumers, and for people to find the right financial products for their needs. The funds secured with our Series A will allow us to continue to expand our API, which fills that gap within the ecosystem.”   “We’ve been extremely impressed with Even Financial from day one,” said Mike McCormick Associate Partner at GreatPoint Ventures. “As we learned more about Even, it became clear that they are on an inside track to become a dominant player in the financial services industry.”   Even’s industry-leading search, comparison and recommendation API functions as an infrastructure layer that enables a wide range of over 150 partners – companies like Credit.com, The Penny Hoarder, Transunion and Empower – to connect and monetize their audience with optimal product recommendations and real-time decisions from financial institutions, such as Prosper, Lending Club and Marcus by Goldman Sachs.   Even’s platform works by evaluating consumers on a rich set of criteria to determine the ideal financial product fit. Consumer data is sourced, verified and enhanced by machine learning to create a robust profile that allows financial institutions to easily match consumers in real-time to the optimal product for their needs. This reduces their acquisition cost and simultaneously increases their supply of qualified consumers with greater monetization.   About Even Financial Founded in 2015, Even Financial is an NYC based fintech company focused on evolving how financial institutions connect with consumers and provide them the best product recommendations at the right moment, facilitating an on-demand and personalized customer acquisition experience across the entire financial services ecosystem. The Even platform serves as a trusted intermediary for financial institutions – including Prosper, Lending Club and Marcus by Goldman Sachs – that helps find consumers and distribute their products digitally. Even’s industry-leading search, comparison and recommendation API is an infrastructure layer that enables hundreds of diverse partners – including Credit.com, Transunion, Money Under 30, Credit Sesame and The Penny Hoarder – to power comprehensive personal finance websites, mobile apps and other offerings with a modern platform that is proven to accelerate customer acquisition through optimal product recommendations, lowering cost of acquisition and maximizing monetization.   To learn more about Even Financial, please visit: www.evenfinancial.com.   Media Contact: Cristina Martinez Prosek Partners for Even Financial cmartinez@prosek.com (646) 801-3984
Even Financial Hires President, Adds Two to Advisory Board
New York, NY, February 27, 2018 – Even Financial, the platform powering financial services online, today announced that John Ventura has joined the team as president. The company has also added two new members to its advisory board: Don Richman, former CMO at Avant, and Todd Ruppert, former president and CEO at T. Rowe Price.   In his new role, Ventura will be responsible for overseeing Even Financial’s strategic relationships in financial services, and positioning the company for continued healthy expansion. Even, which was founded in 2016, has grown 500% in the last year, and is now working with over 150 partners, including major financial institutions and marketers.   “We are fortunate to have John Ventura join our team,” said Phillip Rosen, CEO of Even Financial. “Tapping his long history in financial services and as an entrepreneur, we are confident that John will help with our continued success and capitalize on the explosion of online financial services.”   From early in his career at American Express until now, Ventura has helped financial institutions create better ways to find and serve their customers. He has vast experience building new businesses, both inside of growing technology companies including Moviefone and Doubleclick, as well as his own startups: Cashpath, a fintech innovator, and Partner Advisors, a leading financial services consulting firm.   “Even Financial brings to the market a unique and necessary technology that dramatically improves financial institutions’ ability to acquire and monetize customers,” said Ventura. “I am thrilled to join the team to help further Even’s mission and expand its relationships throughout the financial service industry.”   The additions of Richman and Ruppert to Even Financial’s advisory board gives the company an added breadth of financial services knowledge to depend on as the company expands its partnerships and technology offerings. These new advisory board members, who join Ron Suber, Jeff Stewart and Lewis Girsh, will help Even continue to bridge the gap between traditional financial services businesses and the digital world.   For more information about Even Financial, please visit: https://evenfinancial.com.     About Even Financial Even Financial is the platform powering financial services online. Our API enables partners to connect consumers with real-time decisions and quotes from premium financial service providers, while our infrastructure is proven to acquire customers at a lower cost for banks, lenders and insurers. Our tools provide the data, transparency, compliance and optimization that are essential to scaling an increasingly programmatic financial services industry.   Even works with leading financial institutions, as well as over 150 companies, to create a vast network of financial products and services with the most comprehensive breadth of omni-channel touch-points available. To learn more about Even Financial, please visit: https://evenfinancial.com.
Even Financial Secures Strategic Investment from American Express Ventures and Other Investors
New York, NY – February 20, 2018 – Even Financial, the technology platform powering financial services online, has secured a strategic investment round totaling $3 million. The round includes an investment from American Express Ventures, the strategic investment unit of American Express, as well as Plug & Play and Arab Angels.   With this investment, Even Financial will expand its team and advance its proprietary technology, which allows financial institutions and other partners to scale customer acquisition and remain competitive in the growing online financial services industry. The core of Even Financial’s platform is its industry leading API that matches qualified consumers with the right financial products and services in real-time. This strategic round will allow Even Financial to refine and bolster this technology, in order to enhance the online financial services ecosystem.   “At Even Financial, we are committed to providing financial services providers with technology that instantly activates omni-channel customer acquisition and allows them to compete in an oversaturated environment,” said Phillip Rosen, CEO of Even Financial. “This latest strategic investment will power our continued growth, as well as support even more technology integrations.”   Even Financial’s platform provides analytics and insights that enable marketers, financial institutions and other partners to increase customer application volumes and reduce the cost of acquisition. The integrated platform is used today by some of the leading online financial institutions, as well as an affiliate network of over 150 websites and apps that market personal finance products to consumers.   “Even Financial helps financial services providers and fintech partners programmatically deliver products and services in real time to the right customers when and where it’s most effective,” said Harshul Sanghi, Managing Partner of American Express Ventures. “By providing the underlying technology for more efficient customer acquisition, Even’s platform is enabling financial institutions to broaden their reach while connecting fintech partners with a greater supply of financial institutions and their products. We’re pleased to support Even in its efforts to expand its capabilities and grow its client base.”   For more information on Even Financial and its offerings, please visit: www.evenfinancial.com.   ### About Even Financial   Even Financial is the platform powering financial services online. Our API enables partners to connect consumers with real-time decisions and quotes from premium financial service providers, while our infrastructure is proven to acquire customers at a lower cost for banks, lenders and insurers. Our tools provide the data, transparency, compliance and optimization that are essential to scaling an increasingly programmatic financial services industry.   Even works with leading financial institutions, as well as over 150 companies, to create a vast network of financial products and services with the most comprehensive breadth of omni-channel touch-points available. To learn more about Even Financial, please visit: www.evenfinancial.com Read Related Press
AD EXCHANGER: This Programmatic Marketplace Is Just For Financial Services Advertisers
Check out this great article from AdExchanger about our new RTP feature.
Even Financial Creates New Marketplace, New Pricing Model to Increase Performance of In-App Advertising
Real Time Pricing (RTP) Programmatic Marketplace Enhances Monetization Strategies, Transparency and User Experience for Financial Services Advertisements       New York, NY – July 11, 2017 – Even Financial, the definitive supply-side API and platform for online consumer financial products and services, today announced the launch of its Real Time Pricing (RTP) Programmatic Marketplace. Leveraging Even Financial’s proprietary data, machine learning and predictive algorithms, the RTP technology creates a state-of-the-art marketplace with a new pricing model for in-app, online advertising and performance marketing, specifically by financial services institutions and affiliates.   RTP features are designed to enhance the user experience, monetization strategy and transparency of the online financial services advertising market. Using Even Financial’s RTP plug-in, publishers and mobile app developers can seamlessly run native, personalized financial services offers from multiple categories including lending, mortgages, credit-cards and other banking products. Central to the RTP technology is a new pricing model that offers a unique, consumer-specific payout event for each offer based on the offer and the consumer’s intent. This model is not based on traditional cost per click (CPC), but rather on an entirely new concept of predictability. This unique structure moves the payout event upstream and reduces risk for Even Financial’s partners while creating a more transparent marketplace.   For both partners and the financial institutions looking to market on those channels, this technology has created a more efficient marketplace. Publishers who have used RTP thus far, have experienced a lift in monetization of over 125%. The financial services institutions that are plugged into Even Financial’s platform have seen a closer alignment of underwriting with their advertising efforts, resulting in reduced costs and improved borrower performance.   “Even Financial’s Real Time Pricing technology is addressing some of the key challenges currently facing the financial services online advertising market, specifically with in-app placements,” said Phillip Rosen, CEO and co-founder of Even Financial. “Our pricing model revolutionizes our partners’ ability to monetize their content by leveraging our platform’s data to serve specific, tailored offers that integrate directly with account onboarding. This ultimately improves both the user experience and conversion rates, benefiting all sides of the transaction.”   RTP’s predictive technology serves specific financial products in front of the most relevant customers. This real-time strategy is based on actual, extensive user data, and pushes underwriting criteria into the decision of whether or not to serve an ad to a consumer. As opposed to static banner ads or links to generic landing pages, RTP’s proprietary algorithm serves tailored product recommendations, sourced from $3 billion worth of loan application data processed on the Even Financial platform. The impact of this design is felt on all sides of the market: it creates a better overall user experience for partners and consumers, while producing higher conversion rates for financial services institutions.   Even Financial’s RTP is currently available for integrations with both apps and websites. For more information on Even Financial and its offerings, please visit: https://evenfinancial.com.     ###   About Even Financial Even Financial is the definitive supply-side API and platform for online consumer financial products and services. Via its proprietary API, Even Financial creates real-time matches between qualified consumers with the right financial products and services at the right time, while providing transparency and reduced cost of acquisition to online finance products and services providers. Working with leading online finance institutions, as well as an affiliate network of over 100 sites and apps, Even Financial provides a holistically integrated, cutting-edge, user-friendly platform with leading back-end analytics. The Even Financial platform enables a new generation of real-time online financial products and services for both business and consumers. To learn more about Even Financial, please visit: https://evenfinancial.com.
MIT Brings Together Fintech, Financial Services For First-Ever Hackathon
In perhaps another sign that the conversation around fintech is shifting, MIT recently brought fintech together with traditional financial services companies in its first-ever fintech hackathon. The best overall winner, a team from Cornell University, created a product called Switch, which taps the freelance economy to sell insurance products. EVEN Financial sponsored that challenge and offered up its own application program interface (API) for contestants to use. Organizers described the end product as a micro-loan and insurance broker, with freelancer on one end, underwriter on the other, and up to 40 percent commission facilitated by EVEN Financial. As the FinTech Practice Leader at MIT’s Martin Trust Center for Entrepreneurship, Priscilla Cherie Koepke is charged with building an ecosystem of leaders, mentors, companies that are interested in fintech and student groups. This competition built upon that. “What’s unique about the MIT culture is they like hackathons and they like to hack anything and everything. It’s just a way to facilitate innovation, find new ideas and ways to challenge problems,” she said. “Within the fintech space, MIT had not yet organized a hackathon. This was a great opportunity to take those activities to the next level.”   MIT recruited TD Bank, CITI Ventures and Prudential as financial sponsors and EVEN Financial, Wipro, Flybits, Associated Press, Morningstar and Safegraph as data sponsors. TD Bank, CITI and EVEN sponsored different hack categories, posing specific challenges. For instance, how should TD communicate with its customers via mobile? Or how could CITI make a connection between its customers’ physical and financial well-being? Over 36 hours, 26 student teams worked on the challenges of their choosing. A team from MIT won the challenge posed by CITI, creating an app called CITICoach that integrates personal health data and lets users earn points for outdoor activities and nutritious food. Another team from MIT created the TD Intelligent Assistance to support call center and in-person interactions in real time. Where fintech companies were once viewed as competitors or disruptors of traditional financial services, the conversation has shifted in recent years. Financial institutions increasingly view fintech companies as potential partners, and Koepke hopes to tap into that dynamic as she organizes the next fintech hackathon, next year. She said she’s already been approached by other financial institutions who are interested in the challenge. “One of the areas about fintech that a lot of financial services companies are really embracing is the idea that some of the next great innovations are going to come from outside their institution and that’s really what the hackathon does,” she said. “We’re really excited this is an avenue where we can integrate the MIT culture together with those older institutions to chart a new path forward.” Click here to read the original story on Banker & Tradesman.
New Data on Online Lending Industry in 2016 (Even Financial), Rated: A
The following data includes borrower behavior on choosing a loan, average loan size by credit score, conversion rates, average time to fund, top platforms and loan performance. Some key data points include: Over ⅓ of borrowers choose the originator with the fastest funding times, not the originator with the lowest APR The top 4 originators with the fastest funding times also have the highest take rates (percentage of borrowers who ultimately accept the loan offer once the borrower is approved), which is between 20-30% Average time to fund a loan is 4.55 days The average loan size is: Excellent Credit – $15,684 Good – $10,928 Fair – $9,765 Borrowers sourced via “inorganic channels” (display ads, performance marketers, etc.) have a 30% higher default rate within the first 3 months Click here to view this story on LendingTimes.
Even Financial’s Phillip Rosen on Online Lending
Even Financial CEO Phillip Rosen appeared on the December 29, 2016 edition of Closing Bell on Cheddar TV. His interview can be seen here.
Online Lending – 2016 Insights At A Glance
We have released our “Online Lending – 2016 Insights at a Glance” report. It is based on our industry leading API with over 1.8B in loan requests, 100+ affiliate partners integrated, 12+ top online loan providers, and over 360,000 activated users. Click here to download the PDF version.
Click here to download the XLS version.
This NYC Startup is Exactly What You Want Before Taking Out a Loan
If you need a loan, you are not alone. Favorable loans have been difficult to come by and people don’t know where to go to get the best possible rate. This is where Even Financial comes in. The Fintech company dedicated to the supply side of financial services has built the infrastructure for loan discovery that can be integrated in a number of different applications including apps, publishing platforms, and portals. AlleyWatch spoke with the Even Financial team and discovered how they are innovating the Fintech industry. Tell us about the product or service. Even Financial is the first and only dedicated supply-side platform for online financial services. Even’s recommendation API matches customers with the right financial products and services at the right time, while providing transparency and reduced cost of acquisition to online financial service providers. Through this, Even Financial enables a new generation of real-time online financial products and services for both business and consumers. How is it different? This is the first API to enable app developers and websites with direct access to often hard to reach financial services. Through a single endpoint they can integrate with over a dozen financial service providers and products. These aren’t display-ads, most often they are direct integrations into the financial service providers themselves. What is the business model? Developers and websites don’t pay us anything, in fact we pay them. Financial service providers pay us for access to customers and to ensure compliance across our network. We split these revenues with the app developers and websites. What inspired the business? Finance is slowly and progressively moving online. Services that use to be offered together within a branch model are being broken off and offered directly to consumers by specialized companies online. This is great for the consumer, but its led to a complex web of hard to navigate relationships and regulations for websites, app developers and financial service providers. Even acts as an intermediary to simplify the ecosystem for all parties. What are the milestones that you plan to achieve within six months? We plan continued rapid growth in volumes across loan products. Meanwhile we are progressively adding additional financial services to our API. Recently we added credit cards, and we plan to scale that out much further. In the near future we are looking to including savings accounts and eventually mortgages and insurance. What is the one piece of startup advice that you never got? Everyone talks about the importance of focus, but no one really ever advised on how one can cut through a world of choices to identify the true critical path. Over the past 6 months we have learned to reduce most decisions to a simple criteria based on one or two purely data driven KPIs. It took a great deal of work to make the data available, but since doing that it has brought an unprecedented level of clarity to the whole team. If you could be put in touch with anyone in the New York community who would it be and why? Does Ben Bernanke live in NYC? I’ve got some questions… Why did you launch in New York? I’m from NYC. I’ve been working at NYC startups since I was 18 and in/out of college. That, plus the fact that we are a financial services company makes it pretty much the only option in the US for me. What’s your favorite restaurant in the city? I really enjoy good sushi. Yasuda is my historical favorite, but recently I’ve really been enjoying Sushi On Jones. To view the original version on AlleyWatch, visit: https://www.alleywatch.com/2016/12/nyc-startup-even-financial-exactly-want-taking-loan/
Even Financial Surpasses 1.5 Billion Dollars in Loan Requests
December 16 – Even Financial, a dedicated supply-side platform for online finance products and services, has increased loan originations by 205 percent quarter over quarter since the beginning of 2016. With more than $1.5 billion in loan requests, the platform has grown to serve over one million customers with its proprietary API and a broad network of consumer portal partners, backed by leading analytics and funnel optimization designed specifically for online finance. Working with the most comprehensive set of online finance partners, including Prosper, Ascend and Upstart, Even Financial has seamlessly integrated the top online finance intuitions into an industry leading real-time API for search, comparison and recommendation. To date, using traditional finance portals and tools, customers searching for online finance products and services have received static and canned results. The Even Financial API unifies and enhances an increasingly fractured online finance ecosystem to amplify monetization, reduce the cost of customer acquisition, and holistically improve the user experience for online lenders, publishers and borrowers. “Like other major industries, finance products and services have moved online and fractured. The online finance space needed a trusted intermediary platform to facilitate access and provide transparency, compliance, efficiency and scale,” said Phill Rosen, CEO of Even Financial. “At Even Financial, we are committed to providing the best in-depth, integrated tools that address the growing supply-side needs of this online landscape. Our success in providing meaningful solutions for our partners across the ecosystem, including both financial services institutions and publishers, has fueled our rapid growth over the last 12 months.” For financial institutions, Even Financial enables rapid scaling of partner and affiliate programs with ease. The Even Financial API matches qualified borrowers with optimized real-time results of the finance products and services that best serve their needs, increasing customer conversion rates for online lenders by three times. Additionally, Even Financial ensures the compliance, security and data that lenders need at scale. “We’ve significantly reduced customer acquisition costs relative to other partners during our rollout with Even Financial,” said Steve Carlson, CEO of Ascend. “By giving access to vetted customers, Even Financial serves as a perfect complement to lending platforms,” said Ron Suber, president of Prosper. The Even Financial platform now serves over 100 affiliate partners to provide a single endpoint to integrate a holistic suite of financial products and services. Publishers who utilize the platform are able to increase revenue per site visit, via the best user experience for loan search which includes comparison and automated personalized product recommendations, and easy integration for streamlined security, compliance and technical implementation. Even Financial works closely with complimentary special partners, such as Orchard, the leading demand-side technology and data provider for marketplace lending, to pioneer the infrastructure of the online lending community as part of the evolving Online Lending Ecosystem. For more information on Even Financial and its offerings, please visit: https://evenfinancial.com. About Even Financial Even Financial is the first and only dedicated supply-side platform for online finance products and services. Via its proprietary API, Even Financial creates real-time matches between qualified customers and the right finance products and services at the right time, while providing transparency and reduced cost of acquisition to online finance products and services providers. Working with leading online finance institutions, as well as an affiliate network of over 100 sites, Even Financial provides a holistically integrated, cutting-edge, user-friendly platform with leading back-end analytics. The Even Financial platform enables a new generation of real-time online financial products and services for both business and consumers. To learn more about Even Financial, please visit: https://evenfinancial.com. Click here to view this story on BankNews.
Even Financial surpasses $1.5B mark
By Tony Zerucha of Bankless Times The latest numbers released by Even Financial point to a successful 2016 for the online finance platform. Thanks to 205 percent quarter-over-quarter loan origination growth, the company has surpassed the $1.5 billion in loan requests. They also surpassed the one million customer mark. Even Financial works with online finance partners such as Prosper, Ascend and Upstart by integrating them into an API which allows for loan search, comparison and recommendation. The API matches qualified borrowers with optimized real-time results. Even Financial also meets the scaled  security, compliance and data needs of more than 100 affiliate partners. To view the original version on Bankless Times, go here: https://www.banklesstimes.com/2016/12/14/even-financial-surpasses-1-5b-mark/
Even Financial Milestone: Surpasses $1.5 Billion in Loan Requests & Increases Online Loan Originations by 205%
By Samantha Hurst of Crowdfund Insider On Tuesday, fintech firm Even Financial announced it increased loan originations by 205% quarter over quarter since the beginning of 2016. The company reported that, with more than $1.5 billion in loan requests, its platform has grown to serve over one million customers with its proprietary API and a broad network of consumer portal partners, backed by leading analytics and funnel optimization designed specifically for online finance. Even Financial was founded in 2014 and seeks to become an important supply channel for online lenders in search of borrowers. Investors in Even Financial include Canaan Partners and Lerer Hippeau Ventures. The company has a set of online finance partners, such as Prosper, Ascend, and Upstart, and has notably integrated the top online finance intuitions into an industry leading real-time API for search, comparison, and recommendation. Even Financial stated that its API unifies and enhances an increasingly fractured online finance ecosystem to amplify monetization, reduce the cost of customer acquisition, and holistically improve the user experience for online lenders, publishers, and borrowers.
Phill Rosen, CEO of Even Financial, stated: “Like other major industries, finance products and services have moved online and fractured. The online finance space needed a trusted intermediary platform to facilitate access and provide transparency, compliance, efficiency, and scale. At Even Financial, we are committed to providing the best in-depth, integrated tools that address the growing supply-side needs of this online landscape. Our success in providing meaningful solutions for our partners across the ecosystem, including both financial services institutions and publishers, has fueled our rapid growth over the last 12 months.” Steve Carlson, CEO of Ascend, also commented: “We’ve significantly reduced customer acquisition costs relative to other partners during our rollout with Even Financial.”    Ron Suber, president of Prosper, added: “By giving access to vetted customers, Even Financial serves as a perfect complement to lending platforms.”   The Even Financial revealed that its platform now serves more than 100 affiliate partners to provide a single endpoint to integrate a holistic suite of financial products and services.  To view the original version on Crowdfund Insider, go here: https://www.crowdfundinsider.com/2016/12/93665-even-financial-milestone-surpasses-1-5-billion-loan-requests-increases-online-loan-originations-205/
Even Financial Surpasses $1.5 Billion in Loan Requests, Increases Online Loan Originations by 205 Percent
Via proprietary API, more than one million users have applied for financing New York, NY – December 13, 2016 – Even Financial, the first and only dedicated supply-side platform for online finance products and services, has increased loan originations by 205 percent quarter over quarter since the beginning of 2016. With more than $1.5 billion in loan requests, the platform has grown to serve over one million customers with its proprietary API and a broad network of consumer portal partners, backed by leading analytics and funnel optimization designed specifically for online finance. Working with the most comprehensive set of online finance partners, including Prosper, Ascend and Upstart, Even Financial has seamlessly integrated the top online finance intuitions into an industry leading real-time API for search, comparison and recommendation. To date, using traditional finance portals and tools, customers searching for online finance products and services have received static and canned results. The Even Financial API unifies and enhances an increasingly fractured online finance ecosystem to amplify monetization, reduce the cost of customer acquisition, and holistically improve the user experience for online lenders, publishers and borrowers. “Like other major industries, finance products and services have moved online and fractured. The online finance space needed a trusted intermediary platform to facilitate access and provide transparency, compliance, efficiency and scale,” said Phill Rosen, CEO of Even Financial. “At Even Financial, we are committed to providing the best in-depth, integrated tools that address the growing supply-side needs of this online landscape. Our success in providing meaningful solutions for our partners across the ecosystem, including both financial services institutions and publishers, has fueled our rapid growth over the last 12 months.” For financial institutions, Even Financial enables rapid scaling of partner and affiliate programs with ease. The Even Financial API matches qualified borrowers with optimized real-time results of the finance products and services that best serve their needs, increasing customer conversion rates for online lenders by three times. Additionally, Even Financial ensures the security, compliance, and data that lenders need at scale. “We’ve significantly reduced customer acquisition costs relative to other partners during our rollout with Even Financial,” said Steve Carlson, CEO of Ascend. “By giving access to vetted customers, Even Financial serves as a perfect complement to lending platforms,” said Ron Suber, president of Prosper. The Even Financial platform now serves over 100 affiliate partners to provide a single endpoint to integrate a holistic suite of financial products and services. Publishers who utilize the platform are able to increase revenue per site visit, via the best user experience for loan search which includes comparison and automated personalized product recommendations, and easy integration for streamlined compliance, security and technical implementation. Even Financial works closely with complimentary special partners, such as Orchard, the leading demand-side technology and data provider for marketplace lending, to pioneer the infrastructure of the online lending community as part of the evolving Online Lending Ecosystem. For more information on Even Financial and its offerings, please visit: https://evenfinancial.com. ### About Even Financial
Even Financial is the first and only dedicated supply-side platform for online finance products and services. Via its proprietary API, Even Financial creates real-time matches between qualified customers and the right finance products and services at the right time, while providing transparency and reduced cost of acquisition to online finance products and services providers. Working with leading online finance institutions, as well as an affiliate network of over 100 sites, Even Financial provides a holistically integrated, cutting-edge, user-friendly platform with leading back-end analytics. The Even Financial platform enables a new generation of real-time online financial products and services for both business and consumers. To learn more about Even Financial, please visit: https://evenfinancial.com.
Birch Presents At TechCrunch Startup Battlefield
Birch presents their product at TechCrunch Startup Battlefield Click here to read more
Even Financial Launches Programmatic Acquisition Tools for Online Lenders
SAN FRANCISCO, April 11, 2016 – ­Even Financial, the supply side platform for online lending, today announced Even Programmatic Acquisition – the first dedicated marketing tools that allow online lenders to identify borrowers who are in-market for a loan and initiate multi-channel campaigns with tailored messaging to these audiences. “As other pieces of the lending ecosystem have become more enabled and real-time, the process for customer identification and acquisition has the opportunity to become equally sophisticated,” said CEO Ian Rosen. “Through Even’s partner network, data tools and lender relationships, Even builds unique data about how to identify and engage with borrowers for each lender’s specific model. We now want to make those tools available to lenders directly.” Even Programmatic Acquisition allows lenders to leverage Even’s proprietary data and its network of publishers and affiliates to build a list of borrowers who match their lending criteria. Lenders can then create campaigns to reach these borrowers using trigger-based direct mail, Facebook advertising, and sponsored listings on Even’s network of publishers and affiliates. “These are powerful tools built to take advantage of our industry-specific data set; nowhere else can online lenders find marketing tools that enable them to reach exactly the right customers this quickly,” said Phillip Rosen, CTO and President. PROGRAMMATIC DIRECT MAIL Delivers intelligent custom mailers in under 48 hours and leverages the most effective acquisition channel using Even’s custom audiences. FACEBOOK RETARGETING Enhances traditional Facebook ad campaigns with additional fields specific to lending, and builds custom and lookalike audiences using Even’s proprietary data. SPONSORED LOAN OFFERS Features lenders on Even’s proprietary tools across its network of publisher and affiliate partner websites that are educating borrowers about online lending. Even Programmatic Acquisition is live and immediately available for use. To learn more, visit Even’s Partner site. About Even Financial Even Financial is the supply side platform for online lending, matching borrowers with top loan providers based on real-time industry and consumer insights. The Even team works to demystify online lending and help borrowers navigate the new financial landscape with user-friendly content and educational tools while giving lending platforms more advanced borrower acquisition and engagement tools. EVEN Financial was founded in 2014 and is based in New York, NY. Investors include Canaan Partners, Lerer Hippeau Ventures, and F-Prime Capital.
Former Senior Bankrate Executive Joins Even Financial to Grow Partner Network
  NEW YORK, March 29, 2016 /PRNewswire/ — Raed Khawaja, formerly VP, Business Development for financial lead generation company Bankrate (RATE) joined financial technology startup Even Financial on March 28. With a nearly US$1bn market capitalization, Bankrate is one of the largest players in the fast growing financial services customer acquisition market. Mr. Khawaja has been largely responsible for building and growing Bankrate’s large B2B partner network, which drives users to Bankrate properties by delivering information and tools through partner publisher websites. Prior to joining Bankrate, Mr. Khawaja held roles with News Corp and AOL, advising executives on marketing, monetization, content distribution, and audience growth strategies. He will perform similar responsibilities for Even as SVP, Business Development, where he will lead publisher business development efforts. Even Financial is the supply side platform for online lending, offering lenders the best solution for quality customer acquisition and engagement, while also offering partners a suite of tools that empowers their audiences and adds value to their sites. “Raed and I worked in close partnership when I was at my previous role to deliver significant revenue to MarketWatch while adding real value for our readers,” said Ian Rosen, CEO of Even Financial. “I’m excited Raed will now help us add that same type of value for publishers here at Even with our best-in-class products in an important new vertical.” Mr. Khawaja adds, “Even Financial is at the technical forefront of customer acquisition and education for the fast-growing Personal Loans market. I’m excited to join this top team to help expand their growing network of publisher and lead generation partners, and to continue Even’s path towards becoming the leading acquisition platform in online lending.” Mr. Khawaja will be based in New York. About Even Financial Even Financial is the supply side platform for alternative lending, matching borrowers with top loan providers based on real-time industry and consumer insights. The Even team works to demystify online lending and help borrowers navigate the new financial landscape with user-friendly content and educational tools while giving lending platforms more advanced borrower acquisition and engagement tools. EVEN Financial was founded in 2014 and is based in New York, NY. Investors include Canaan Partners, F-Prime Capital and Lerer Hippeau Ventures. To view the original version on PR Newswire, visit:https://www.prnewswire.com/news-releases/former-senior-bankrate-executive-joins-even-financial-to-grow-partner-network-300242526.html
Even Financial Partners with New York Institute of Finance to Offer Access to Student Loans
Even financial has formed a new partnership with the New York Institute of Finance(NYIF) to offer their students the option to finance their tuition via online lenders.  Even is a supply side provider of online lending that aggregates many different marketplace lending platforms. NYIF offers a range of learning options, including professional certificates, online self-study, and traditional classroom training for the financial industry.     Even co-founder Ian Rosen stated he was excited to assist NYIF students: “EVEN’s tools will allow students to know all of their financing options before they enroll in a NYIF course.” The loans will be made available for more than 290 courses offered by NYIF.  Students may complete the application directly on the NYIF website to “instantly obtain personalized, pre-qualified loan options from multiple lenders”. “We are often asked by students for payment options and the Even Financial partnership offers multiple options in an easy-to-use tool, directly from our website,” stated Lee Arthur, Managing Director of the Institute.
Better Borrowers, Better Returns – Social Leverage on Even Financial Investment
As the economy recovers, investors are seeking new avenues for solid returns. One popular option is to lend on peer-to-peer marketplaces like Prosper, LendingClub, Funding Circle, and Kabbage. These services offer borrowers affordable personal and business loans, and promise better returns for lenders. However, most people may not realize that supplying the marketplace with investment opportunities is more difficult than attracting investors to fund those loans. Each marketplace looks for a slightly different profile from their ideal borrower. They end up struggling to find the right borrowers, and discard most of their leads during the qualification process. I’m thrilled to announce our investment in the EVEN Financial team to solve this very problem. EVEN Financial’s technology affordably sources, verifies, and creates a comprehensive profile of borrowers. Using this information, they programmatically match borrowers with the most compatible lending platform and reduce lead costs. I love the win-win-win value proposition. The marketplace gets its supply, lenders get more opportunities, and borrowers get loans more efficiently and effectively. The EVEN team has a deep background in marketplace lending and we’ve enjoyed working with them in the past. Through StockTwits, I’ve had the pleasure of working with Ian Rosen (CEO) when he was the General Manager at MarketWatch. Social Leverage previously backed Orchard Platform, where CTO Phill Rosen (no relation to Ian Rosen) was a co-founder, and we’re excited to be working with him again. Jarid Maged, EVEN’s third co-founder is an ad-tech supply-side infrastructure vet. I’m confident that Ian, Phill, and Jarid are going to knock it out of the park!
SmartAsset Teams Up With EVEN Financial to Help Consumers Find Best Personal Loans
July 23, 2015 @ 10:35 am By Samantha Hurst SmartAsset, a personal finance technology company, and EVEN Financial, a supply-side platform for Marketplace Lending, today jointly announced a strategic partnership aimed at helping consumers find the best personal loans. Ian Rosen, EVEN Financial CEO, explained: “Our tools allow companies like SmartAsset to easily offer their users appropriate loan options that are suited to their situation and needs. SmartAsset visitors will have the ability to enter information and receive a list of lenders that are good candidates for them to work with.”   This partnership gives consumers on SmartAsset access to the best content and tools to help them find personalized loan options suited to their needs. Users can also access the EVEN Financial platform, which matches borrowers with appropriate lending platforms and products. SmartAsset provides transparent, automated, and accurate advice on financial topics from home-buying, retirement planning, student loans, and others, and through this partnership with EVEN Financial, now personal loans as well. Michael Carvin, CEO of SmartAsset, added: “Our suite of tools and content equip our users with the trusted information needed to make big financial decisions. Partnering with EVEN Financial makes it easier to offer the right personal loan products to our users within that framework.”    
Canaan Partners: There is a Fundamental Disruption in Financial Services Occurring Right Now – Crowdfund Insider
Canaan Partners, one of the Sandhill Road posse in Silicon Valley, is a VC firm that has moved big into the alternative finance space. With over $4.2 billion under management they have the fire power, and the tool kit, to move quickly into promising, early stage companies.  Canaan targets two sectors; Technology and Healthcare companies which are based mainly in the US, India and Israel. Canaan leans towards seed and early stage funding with about 80% of its investments targeting early rounds. In 2014 they had 5 “unicorns” or VC home runs. But within the Tech vertical is the subcategory of FinTech – one of the hottest investment sectors over the past several years. The poster child for FinTech success is arguably LendingClub which stands as the 4th largest US internet IPO ever.  Zero to multi-billions in about 6 years, the financial firm was started by Renaud Laplanche back in 2006 when he was comparing the disconnect between rates paid by credit card holders and interest earned by savers at banks.  Canaan Partners led the Series A for $10.26 million back in 2007 – an investment that would qualify as knockout success.  It has been estimated that Canaan partners got into Lending Club for around $0.27 per share.  Sure they had to wait a few years to cash in but a 55X or so return was probably worth it.
Canaan continues to be engaged with Lending Club and General Partner Dan Ciporin is on the board.  He has also taken board seats on several other FinTech startups in which Canaan has an interest. In a presentation at the LendIt conference held earlier this month Ciporin spoke about the success and ongoing opportunity of marketplace lending. While this sector is measured in mere billions today – most industry followers believe the numbers will soon be measured in trillions. But the main focus of his presentation was real estate and the emerging opportunity for crowdfunding platforms to disrupt the traditional financing structure.  He closed by saying the old world [of finance] is gone. Since the fortuitous investment in Lending Club, Canaan has participated in funding rounds of multiple, innovative online financial platforms including: Borro, CircleUp, EVEN Financial, Orchard,Realty Mogul and others. From crowdfunding to peer to peer to services – Canaan is spanning the spectrum of disruptive finance. CLICK HERE TO READ THE FULL ARTICLE AT CROWDFUND INSIDER
Getting EVEN… – Canaan Partners
“EVEN Financial is applying lessons learned from the ad-tech industry to help consumer credit marketplace lenders programmatically acquire new borrowers. To rely on the VC crutch of “X for Y”, EVEN is building the Supply Side Platform (SSP) for the marketplace lending ecosystem (Orchard has already established itself as the Demand Side Platform DSP). At Canaan we believe that marketplace lending will continue to grow rapidly – consistently taking share from traditional providers of credit (big banks, credit card companies, etc.) because of its fundamental cost advantages and superior technology. We are early investors in the leaders in the space: Lending Club (consumer unsecured – Series A); Realty Mogul (commercial real estate – Series A); Borro (consumer secured – first U.S. round). As the marketplace lending ecosystem evolves there will be opportunities to sell “picks and shovels” to the participants who are cashing in on the massive disruption occurring in the financial system. We invested in Orchard to help build a platform that makes it more efficient for institutional investors to put money to work across multiple platforms. We have spent the last year searching for a platform to help connect origination platforms to borrowers more efficiently – then we found EVEN. EVEN Financial is applying lessons learned from the ad-tech industry to help consumer credit marketplace lenders programmatically acquire new borrowers. To rely on the VC crutch of “X for Y”, EVEN is building the Supply Side Platform (SSP) for the marketplace lending ecosystem (Orchard has already established itself as the Demand Side Platform DSP). EVEN will partner with existing lead generation platforms and tie in ad-tech data sources. With this data, EVEN is able to create a robust profile and connect a borrower to the appropriate origination platform — lowering the cost for the origination platforms while also increasing the supply of borrowers. As with all our investments, we’re very excited to be working with the team at EVEN. Ian Rosen was one of the first checks into Orchard (before us!) and has been passionate about marketplace lending for years. Phil Rosen (no relation to Ian) was on the founding team at Orchard, and knows the space well. And Jarid Maged spent six years at AdMeld helping the leading SSP. This is the team we’ve been looking for. Welcome to the Canaan family. We are excited to be partnering with you, and look forward to helping you make some big changes to the U.S. financial system. (Originally Published March 2015)” – Written By Canaan Click Here To Read The Article At Canaan Partners
P2P Lenders Becomes Latest Industry to Attract Affiliates – Finance Magnates
Last week we posted about the launch of Even Financial, a P2P lending firm focused on the supply side of the industry. Their goal is to bring added efficiency to attracting borrowers (supply) to use P2P lending platforms for sourcing their loans. Even Financial’s launch occurrs as their CEO Ian Rosen explained to Forex Magnates that currently investors outstrip borrowers by a four to one ratio in the sector. CLICK HERE TO READ THE FULL ARTICLE AT FINANCE MAGNATES
The Daily Startup – Wall Street Journal
EVEN Financial, a startup that is providing a service to the growing group of online lenders, has raised a $2.8 million seed round. CLICK HERE TO READ THE FULL ARTICLE AT WALL STREET JOURNAL
Term Sheet — Friday, March 13 – Fortune
Term Sheet — Friday, March 13 CLICK HERE TO READ  THE FULL ARTICLE AT FORTUNE
Even Financial Secures $2.8M in Funding Led By Canaan Partners to Better Connect Lending Marketplaces with Borrowers – Even
Top investors back first-of-its-kind platform that helps peer-to-peer lending marketplaces obtain more and higher-quality borrower leads New York, NY — March 12, 2015 — EVEN Financial today announced it has raised $2.8M in seed funding. The round was led by Canaan Partners, who also led the first venture-backed investment rounds for Lending Club and Orchard Platform in the P2P lending market. Other investors include Lerer Hippeau Ventures, Ron Suber of Prosper, Brooklyn Bridge Ventures, Conversion Capital, Social Leverage, 555 Capital, Jon Kelfer of Orchard Platform, and other angel investors. These funds will be used to improve the supply side infrastructure of peer-to-peer (P2P) lending marketplaces, starting by helping to more effectively identify and match suitable borrowers with the right lending platform. While the P2P lending ecosystem is growing rapidly, with more than 100 marketplace lending originators in the US alone, the supply side infrastructure remains fractured and a bottleneck to growth. Specifically and initially, it remains difficult for would-be lenders to find the right borrowers and for borrowers to find the right loan originator for their financial needs. “Lending platforms today are confronted with huge hurdles in obtaining the right borrowers,” said Ian Rosen, CEO & co-founder of EVEN Financial. “Platforms are using a variety of marketing tactics to attract borrowers, but end up discarding most borrower leads during the qualification process. Our platform works to match borrowers with the most compatible lending platform at the lowest possible cost.” With EVEN Financial, online marketplaces for credit like Prosper have access to more borrowers that are not only well matched in terms of credit risk, but who are also appropriate to the specific products each platform is selling. “New platforms like EVEN are a huge step forward for the Marketplace Lending industry,” said Ron Suber, president of Prosper. “By giving access to vetted borrower leads, EVEN Financial serves as a perfect complement to lending platforms as it allows us to focus on pricing, credit, risk, underwriting and loan funding.” EVEN Financial’s platform works by evaluating borrowers on criteria such as credit and platform fit. Borrower leads are sourced, verified, and enhanced with data to create a robust profile that allows lenders to easily match with borrowers that will be the best fit for their individual platform, reducing their costs. This is combined with an increase in the supply of borrowers to the marketplace, creating a more cost-effective way for lenders to engage with well-suited borrowers. The EVEN team has deep background in relevant areas, including CTO Phill Rosen, former co-founder of Orchard Platform, CPO Jarid Maged, a former senior product executive from Admeld/Google, and CEO Ian Rosen, former GM of MarketWatch. “As the demand for P2P finance rapidly grows, we see a huge opportunity to capitalize on the supply-side of the ecosystem,” said Brendan Dickinson, principal at Canaan Partners, who will be joining the Board. “Canaan has seen great success investing in other innovative FinTech marketplaces like Lending Club and Orchard, so we’re thrilled to be backing EVEN Financial as they accelerate the disruption of traditional finance.” To learn more, visit https://evenfinancial.com/. About EVEN Financial EVEN Financial was founded with a mission of providing borrowers with better access to the marketplace ecosystem and giving lending platforms more advanced borrower acquisition and engagement tools. EVEN Financial seeks to support the exploding growth of personal lending by offering a viable solution to matching demand with supply. In the new era of P2P finance, EVEN Financial is building the industry’s most robust Supply Side Platform (SSP) for Marketplace Lending, to match the rapidly growing demand for marketplace debt with qualified borrower pools and originator tools. EVEN Financial significantly reduces the cost of underwriting and enables originators to focus on deploying capital effectively. The company is based in New York, NY. Media Contact: Lauren Barlow VSC for EVEN Financial lauren@vscconsulting.com (415) 677-9125
Even Financial Emerges from Stealth Mode to Boost Supply to P2P Lending Marketplaces – Finance Magnates
Even Financial is coming public today with supply side focused P2P lending infrastructure. The firm aims to bring equilibrium to the P2P marketplace where lenders outstrip borrowers by a 4 to 1 ratio. Emerging from stealth mode, Even Financial is coming public today to reveal their P2P lending marketplace product, as well as announcing that it has secured $2.8 million in seed funding. Aiming to bring value to marketplace lending, Even Financial is focusing on boosting the supply side of the business. CLICK HERE TO READ THE FULL ARTICLE AT FINANCE MAGNATES
Lending platform EVEN Financial raises $2.8M seed round – Vator
EVEN Financial wants to improve P2P lending marketplaces by better matching borrows and lenders. Lending platforms face a number of challenges, the biggest of which is obtaining borrowers that are right for each of their specific offerings. P2P lenders are currently using a variety of marketing tactics to attract borrowers, but they will often end up throwing out nearly the vast majority of borrower leads during the qualification process simply because they aren’t a good fit. CLICK HERE READ THE FULL ARTICLE AT VATOR
EVEN Financial Comes Out of Stealth with $2.8M from Canaan, Others – Xconomy
Stepping from the shadows, EVEN Financial—based in New York—is putting money it raised towards becoming a fixture in the fast growing peer-to-peer lending market. The startup came out of stealth today with $2.8 million in a round led by Canaan Partners, with Brooklyn Bridge Ventures, Conversion Capital, Social Leverage, 555 Capital, and Lerer Hippeau Ventures participating. Individual investors Rob Suber, president of Prosper; and Orchard Platform’s Jon Kelfer also backed EVEN. CLICK HERE TO READ THE FULL ARTICLE AT XCONOMY
Lending Platform EVEN Financial scores $2.8M seed - PE Hub
New York City-based lending platform EVEN Financial has secured $2.8 million in seed funding.Canaan Partners led the round with participation from other investors that included Lerer Hippeau Ventures, Brooklyn Bridge Ventures, Conversion Capital, Social Leverage and 555 Capital. PRESS RELEASE New York, NY — March 12, 2015 — EVEN Financial today announced it has raised $2.8M in seed funding. The round was led by Canaan Partners, who also led the first venture-backed investment rounds for Lending Club and Orchard Platform in the P2P lending market. Other investors include Lerer Hippeau Ventures, Ron Suber of Prosper, Brooklyn Bridge Ventures, Conversion Capital, Social Leverage, 555 Capital, Jon Kelfer of Orchard Platform, and other angel investors. CLICK HERE TO READ THE FULL ARTICLE AT PE HUB
EVEN Financial Seeded With $2.8M for Online Lending Service – Dow Jones
EVEN Financial, a startup that is providing a service to the growing group of online lenders, has raised a $2.8 million seed round. Leading the round was Canaan Partners , an early investor in Lending Club Corp ., an online lending platform that recently held a successful initial public offering, as well as in Orchard Platform, a startup that helps institutions invest through online lending platforms…. CLICK HERE TO READ THE FULL ARTICLE AT DOW JONES
EVEN Financial aims to solve investor-borrower imbalance in marketplace lending – Fierce Finance
Startup EVEN Financial is looking to even out the imbalance in marketplace lending by helping lenders find and attract the qualified borrowers that are in increasingly high demand. The company announced $2.8 million in seed funding Tuesday morning, led by Canaan Partners. “There is a roughly four-to-one discrepancy between demand for this debt and supply of debt,” said Ian Rosen, CEO and co-founder of EVEN Financial. “Even in the context of this incredibly growing ecosystem and asset class, there is much more demand to buy than there is an available supply of loans.” CLICK HERE TO READ THE FULL ARTICLE AT FIERCE FINANCE
Crowdfund Insider
EVEN Financial Secures $2.8M in Funding Led by Canaan Partners to Connect Lending Marketplaces with Borrowers - Crowdfund Insider
EVEN Financial today announced it has raised $2.8M in seed funding. The round was led by Canaan Partners, who also led the first venture-backed investment rounds for Lending Club and Orchard Platform in the P2P lending market. Other investors include Lerer Hippeau Ventures, Ron Suber of Prosper, Brooklyn Bridge Ventures, Conversion Capital, Social Leverage, 555 Capital, Jon Kelfer of Orchard Platform and other angel investors.  Click below to read more about it on Crodfund Insider

PROVEN SCALE & TRUST

600B+

in consumer applications for financial services

125M+

consumer profiles generated

8 Million +

applicants routed monthly

AWARDS

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PRESS

Read all about it!

HAVEN LIFE
Haven Life’s All-Digital Life Insurance Application Experience Launches on Even Financial’s Leading Life Insurance Search Engine
Even features the industry’s largest multi-carrier, all-digital life insurance marketplace
New York, New York – August 16, 2021 – Even Financial (“Even”), the leading search, comparison, and recommendation engine for financial services, has announced the launch of Haven Term and Haven Simple on its life insurance marketplace platform. Leveraging machine learning and advanced data science, Even solves a significant pain point in financial services customer acquisition by seamlessly bridging financial institutions and channel partners via its industry-leading API and embeddable solutions.   With the addition of Haven Term and Haven Simple, Even has further expanded its extensive network of premium life insurance offerings, strengthening its position as the industry’s largest multi-carrier, all-digital life insurance marketplace. Haven Life, which offers Haven Term and Haven Simple, and is backed and wholly owned by Massachusetts Mutual Life Insurance Company (MassMutual), is known for its customer-centric approach and for its commitment to making life insurance more affordable and accessible. Haven Life’s term life insurance offerings will be available on Even properties and via its wholly owned subsidiary LeapLife.   “In these uncertain times, the majority of U.S. adults want the financial security of high-quality life insurance, but are often dissuaded by the complex application process and need to complete an in-person medical exam,” said Phill Rosen, Founder and CEO of Even Financial. “Haven Life’s groundbreaking, all-digital application experience brings tremendous accessibility and peace-of-mind to consumers. We’re thrilled to welcome them to the Even platform.”   The launch of Haven Term and Haven Simple on the Even platform enables consumers to get matched with medically underwritten term life insurance policies that they can apply for and, if approved, purchase instantly online. While most Haven Term applicants will need to take a medical exam, Haven Simple applicants do not. Haven Life’s offerings expand the variety of life insurance options already available to consumers through Even’s API.   “Haven Life is committed to meeting life insurance customers wherever they are — and often, it's where they are managing the rest of their financial life," said Wade Seward, Head of Distribution Strategy at Haven Life. "On the heels of introducing even more affordable pricing for the Haven Term product, our partnership with Even Financial allows us to marry that affordability with greater accessibility to offer comprehensive financial protection to shared clients with ease and efficiency.”    Even entered the life insurance industry in 2020 through its acquisition of LeapLife, a leading insurtech and licenced life insurance agency. Since that acquisition, Even has worked with its large network of channel partners to make the process of getting personalized life insurance fast, easy, and accessible for consumers. In addition to Haven Term and Haven Simple, products offered by leading insurance companies including Lincoln Financial Group, Pacific Life, and Mutual of Omaha are available through LeapLife, Even’s life insurance platform. Companies such as TransUnion and Lantern by SoFi rely on Even’s embedded finance marketplaces to power 100% digital personalized life insurance policy quotes for their customers, with live agent support.   Even has continued its rapid growth trajectory in 2021 by reaching over $3 billion in consumer credit issued through its API and expanding its platform to over 800 partners. Earlier this year, Even was named one of “America’s Best Startup Employers'' by Forbes for 2021 and placed in the Top 50 of the 2020 Deloitte Technology Fast 500, which recognizes the fastest growing tech companies in the world.   About Even Financial   Founded in 2014, Even Financial is a B2B fintech company that is transforming the way financial institutions find and connect with consumers. As the leading search, comparison, and recommendation engine for financial services, Even seamlessly bridges financial institutions (such as SoFi) and channel partners (such as TransUnion) via its simple yet robust API and embeddable solutions. Even turns any consumer touchpoint into a comprehensive financial services marketplace with full compliance and security at scale. The company is backed by leading financial services firms and VCs, including American Express Ventures, Canaan Partners, Citi Ventures, Fidelity’s F-Prime Capital, Greatpoint Ventures, Goldman Sachs, LendingClub, and MassMutual Ventures. Learn more at www.evenfinancial.com.   About Haven Life Insurance Agency   Haven Life Insurance Agency, LLC (Haven Life) is re-thinking how people financially protect the ones they love. Haven Life is committed to delivering exceptional products, delightful purchasing experiences, and meaningful moments of service to the modern life insurance customer.

Haven Term is a Term Life Insurance Policy (ICC21 Haven Term in certain states, including NC) issued by C.M. Life Insurance Company (C.M. Life), Enfield, CT 06082. In New York (DTC-NY), and California (DTC-CA), and other states, it is issued by Massachusetts Mutual Life Insurance Company (MassMutual), Springfield, MA 01111-0001.    Policy and rider form numbers and features may vary by state and may not be available in all states. Haven Term is available through Haven Life Insurance Agency, LLC (Haven Life), whose agency license number in California is OK71922 and in Arkansas, 100139527. Both Haven Life and C.M. Life are wholly owned subsidiaries of MassMutual.   Please note that issuing the policy or paying its benefits depends on the applicant’s insurability, based on their answers to the health questions in the application, and their truthfulness.   MassMutual and its subsidiaries C.M. Life Insurance Company and MML Bay State Life Insurance Company are rated by A.M. Best Company as A++ (Superior; Top category of 15). The rating is as of June 1, 2021 and is subject to change. MassMutual has received different ratings from other rating agencies.   Media Contact media@evenfinancial.com    
YAHOO! FINANCE
Yahoo! Finance: Even Financial Reaches $3 Billion In Credit Issued Milestone
Even has surpassed a significant threshold in credit issued, having now facilitated over $3 billion in consumer credit as of July 2021. The milestone is significant in the financial services industry, as Even has also expanded its platform to over 800 partners.    Click below to read more at Yahoo! Finance.
PYMNTS
PYMNTS: Even Launches Embedded Finance App on Salesforce
Now, financial advisors and other businesses will have a way to leverage Even’s platform for their clients. ‘Financial Products for Salesforce’ - Powered by Even, a plug-and-play app available on the Salesforce AppExchange, matches consumers with real-time, personalized financial product offers.   Click below to read more at PYMNTS.com.